Mar 28, 2024  
2017-2018 Undergraduate College Catalog 
    
2017-2018 Undergraduate College Catalog [ARCHIVED CATALOG]

Course Descriptions


 

Legal Studies

  
  • LEG 100 - American National Government


    A country’s continued existence is based on the strength of its government. Government has the power to shape economic, legal, and social attitudes of society. Students study the United States government with emphasis on the powers and actions of the Congress, the President, and the Courts. Students will also examine federalism political parties and elections, and the influence of special interest groups and the media on American political culture.
    Credits: 3
    EHS
  
  • LEG 110 - Introduction to Law


    This course introduces students to the structure and function of the American legal system. Students will survey major areas of substantive and procedural civil and criminal law. Legal vocabulary and electronic legal research and analysis are emphasized.
    Credits: 3
    EHS
  
  • LEG 140 - Criminal Law


    Provides a comprehensive analysis of the fundamentals of substantive criminal law. Students will learn the essential elements of crimes and the rationale underlying criminal law. The nature of jurisdiction, the criminal act, the criminal state of mind and matters affecting responsibility for criminal conduct are included. (Fall only)
    Credits: 3
    EHS
  
  • LEG 160 - Contracts


    Students learn about fundamental principles governing the formation, interpretation performance, and enforcement of contracts under both the common law and the Uniform Commercial Code. Topics include offer and acceptance consideration, breach of contract, defenses and remedies.
    Prerequisites: LEG-110
    Credits: 3
    EHS
  
  • LEG 170 - Torts


    Students analyze the broad range of civil wrongs known as torts. Among many subjects covered are intentional torts, negligence, products liability, strict liability, defamation, wrongful death, toxic torts, and mass torts. Students will also examine various defenses to liability such as consent, necessity, assumption of risk contributory and comparative negligence, and sovereign immunity.
    Prerequisites: LEG-110
    Credits: 3
    EHS
  
  • LEG 210 - Civil Procedure


    This course examines the requirements to file a civil lawsuit. Topics include, but are not limited to the court system, personal and subject matter jurisdiction, pleading requirements, motion practice, discovery, e-discovery, joinder, res judicata and conflict of laws.
    Credits: 3
    EHS
  
  • LEG 220 - Bankruptcy: Debtors/Creditors Rights


    Studies the laws relating to consumers, debtor/,creditor relationships and bankruptcy. Examines,the legal remedies available to consumers.,Students will draft and analyze basic commercial,loan documentation; conduct investigations for,commercial cases, especially collection cases; and,draft and file proofs of claims and other,documents for bankruptcy cases.
    Credits: 3
    EHS
  
  • LEG 240 - Legal Analysis & Writing


    Students learn skills needed to be successful/ega/ researchers and writers. Students learn skills in legal writing, culminating in the preparation of memoranda. Students will/earn the methods of citation and develop the ability to analyze interpret and communicate information about facts and ideas. Students will research projects and prepare analyses of facts and ideas using legal principles and citations.
    Prerequisites: LEG-140, LEG-160, LEG-170.
    Credits: 3
    EHS
  
  • LEG 250 - Administrative Law


    Studies the nature and sources of administrative,law, special problems relating to administrative,law and the place of administrative action in,our governmental and legal systems. Students will,learn the nature of and limits on the functions,,powers and procedures of government, dealing with,such diverse issues as air-quality control and the,regulation of professions.
    Credits: 3
    EHS
  
  • LEG 260 - Family Law


    Students investigate legal relationships within the American family and consider topics such as validity of marriage; divorce proceedings; property division; spousal support; child custody and child support. Students will also examine legal issues surrounding in-vitro fertilization surrogacy, adoption, and abortion.
    Credits: 3
    EHS
  
  • LEG 270 - Property Law


    Students examine real property concepts of estate-holds, concurrent ownership, adverse possession, eminent domain, easements and landlord-tenant issues. Topics also include the preparation and validity of associated legal instruments such as mortgages, purchase and sale contracts, and deeds.
    Credits: 3
    EHS
  
  • LEG 310 - Wills, Trusts & Estates


    Students examine the common forms of wills and trusts, the legal principles involved and the drafting of various documents. They also explore the administration of estates, the powers and trust law, intestacy and probate practice.
    Prerequisites: LEG-210
    Credits: 3
    EHS
  
  • LEG 330 - Business Organizations


    Students study the formation, operation and governance of common business organizations such as corporations, partnerships, sole proprietorships, and limited liability companies. Topics include grounds for choosing a particular entity over another and the legal consequences of each.
    Prerequisites: 60 COMPLETED CREDITS
    Credits: 3
    EHS
  
  • LEG 340 - Legal Ethics


    Students examine the ethical rules of conduct governing attorneys and other legal professionals. Topics include conflicts of interest_ maintaining client confidences, solicitation of clients zealous representation, and the unauthorized practice of Jaw.
    Prerequisites: LEG-210, LEG-240, LEG-260, LEG-270 60 COMPLETED CREDITS.
    Credits: 3
    EHS
  
  • LEG 355 - European Union Law & Policy


    The course will be a survey of the legal origins of the European Union and will focus primarily on the process of harmonizing national laws of the member states and economic integration in the area of anti-trust and free movement of goods and services, with a view to understanding the legal identity of contemporary Europe.
    Prerequisites: 60 COMPLETED CREDITS
    Credits: 3
    EHS
  
  • LEG 370 - Evidence


    Students focus on the procedures required to introduce evidence in a court of law specifically focusing on the Federal Rules of Evidence. Topics include hearsay exceptions, the best evidence rule, relevance, authenticity and privileged communications.
    Prerequisites: 60 COMPLETED CREDITS
    Credits: 3
    EHS
  
  • LEG 390 - Legal Studies Field Internship


    Students independently secure an internship at a law firm, agency or corporate legal department for a total commitment of at least 140 hours. Students will meet with the instructor each week to give progress reports on their work; discuss their role and any challenges; and work on various skills needed by legal advocates. The student submits written reports to the instructor at regular intervals. This course is to be taken during the student’s final year in the program.
    Prerequisites: 60 completed credits. LEG-340.
    Credits: 3
    EHS
  
  • LEG 410 - Constitutional Law


    Students examine federal constitutional law focusing on the separation of powers and the concept of judicial review of executive and legislative action. Topics include the rights privileges and immunities conveyed to citizens by the U.S. Constitution and the Bill of Rights.
    Prerequisites: Must complete 60 credits before enrolling in this course.
    Credits: 3
    EHS
  
  • LEG 430 - Software,Internet & Media Law


    This multidisciplinary course focuses on specialized intellectual property issues specific and unique to the electronic and media arts. Topics include license agreements, patents copyrights, trademarks, jurisdiction, privacy fair use, and cyber torts.
    Prerequisites: 90 completed credits.
    Credits: 3
    EHS
  
  • LEG 440 - Workers’ Compensation Law


    This course examines the common features of state workers’ compensation statutes including concepts of compensable accidents, course of employment injuries arising out of employment, and occupational disease.
    Prerequisites: LEG-340 and 90 completed credits.
    Credits: 3
    EHS
  
  • LEG 480 - Law in Context Seminar


    Students utilize learned principles of law when analyzing and exploring current and emerging legal issues of the day that they help select. Students will further develop their legal research, analysis and advocacy skills in several areas of law. In addition to current hot topics in law, students will explore emerging areas such as animal rights law; food & drug law; and sexuality, gender & the law, among others.
    Prerequisites: 90 credits completed, Legal Studies Majors only.
    Credits: 3
    EHS
  
  • LEG 490 - Law in Context Seminar


    This course covers current topics of special,interest in the area of legal studies. This,course does not repeat material presented by,regular semester courses. Proposed topics include,elder law; animal rights law; food & drug law;,maritime law;,sexuality, gender & the law; and secured,transactions among others.
    Prerequisites: 90 completed credits.,LEG-210, LEG-240, LEG-260, LEG-270
    Credits: 3
    EHS

Management

  
  • MGT 100 - Bldg Business/Global Environment


    Any new business shares some common activities such as designing innovative products, raising capital, acquiring customers, managing the work and identifying growth opportunities. This course takes an entrepreneurial approach to building a business in the global environment.Students will work on the development of one or more business concepts both individually and as part of teams. Through projects, they will develop an understanding of all business functions such as management, marketing, finance and production along with an introduction to the career opportunities available to them through Champlain College’s “clusters” of career-focused courses.
    Credits: 3
    BUS
  
  • MGT 123 - Entrepreneurial Concepts


    For Non-business majors curious about business and entrepreneurship, MGT 123 explores basic business concepts, primarily in marketing and finance, using familiar, real world situations. Students will gain a basic knowledge and vocabulary useful to thinking about businesses including their own business opportunities. Students will gain an appreciation of the excitement and creativity to be found in business formation and growth and develop a path to learning more about business.
    Prerequisites: 15 completed credits Non-Business Majors Only
    Credits: 3
    BUS
  
  • MGT 140 - Introduction to Game Development Management


    Students will learn about team interactions, software project management processes, tools, and technologies, through observation, reflection, role-play and hands-on software project management.  Students are introduced to project management as a discipline, compare various software project management methodologies, discover and reflect on individual strengths and practices, and apply the Agile methodology to game development using Scrum, including day-to-day techniques to lead a team to success without waste, technical debt or “crunchtime.”
    Prerequisites: EGD 100: Game History and Development; Game Production Management students only or permission of SSB Associate Dean
    Credits: 3
    BUS - Business
  
  • MGT 210 - Mgmt & Organization Behavior


    Covers basic principles and functions of management with an emphasis on the behavioral aspects. Management theory and practices, as well as fundamental functions of planning organization, leading and controlling are covered.
    Credits: 3
    BUS
  
  • MGT 220 - Retail Management


    An introduction to the methods of successful retail-store management. Topics include store location decisions, organization, merchandise management, buying, controlling, pricing, sales promotion, legal issues, staffing, credit policies and store security. (Fall only)
    Prerequisites: MKT-110 or BUS-120.
    Credits: 3
    BUS
  
  • MGT 230 - Financial Systems for Management


    Students will learn about the financial operations and analysis tools of any business or organization and their role in the success of the enterprise. Students will learn how to read and interpret financial statements and how to apply cost accounting theories and methods. They will gain a general knowledge about operational and capital budgeting processes and how to apply financial goals to departments and units and monitor financial performance against those goals.
    Credits: 3
    BUS
  
  • MGT 240 - Financial Management I


    Discusses the financial activities of businesses and their relationships to other phases of the organization. Emphasizes the acquisition and use of short and intermediate term financing. Topics include organizational form, taxes, financial analysis, budgeting, cost-volume-profit relationships, capital expenditures and management of current assets. (Fall only)
    Prerequisites: ACC-130
    Credits: 3
    BUS
  
  • MGT 260 - Project Management & Team Leadership


    Introduces the skills of project management to define a project’s scope, specifications and assumptions, and develop a work breakdown structure using various methodologies. Students gain an understanding of the value of time lines and Gantt charts and utilize a leading project management software application.
    Prerequisites: Must complete 30 credits before taking this course.
    Credits: 3
    BUS
  
  • MGT 265 - Information Systems for Management


    The course introduces students to the vital role of information technology in business and provides a foundation for the assessment of business and technology goals in an organization. It explains how newer technologies (cloud computing, social media, mobile computing, etc.) are replacing and/or complementing earlier systems. Students will evaluate new technologies including total cost of ownership (TCO), data and systems security, usability issues and legal/ethical issues from a managerial perspective.
    Prerequisites: Complete 30 credits and either BUS-120 or MGT-100;
    Credits: 3
    BUS
  
  • MGT 270 - Business of Entrepreneurship


    In this course you will take an active and experiential, “lean start-up” approach to entrepreneurism. You will learn how entrepreneurism is a basis for developing your professional practice, small business or non-profit. Building on a foundation of earlier courses, you will work both individually and in teams to develop value propositions into innovative and viable business models through the application of business disciplines especially in the areas of marketing, entrepreneurial financial management and operations. You will develop the ability to manage the complete entrepreneurial process from conceptualization, through business modeling, to pre-launch. Learning activities will include case studies, team-based design thinking sessions and both team and individual projects.
    Prerequisites: BUS 110 and 30 Credit Hours
    Credits: 3
    BUS (Business)
  
  • MGT 280 - Organization Development


    Addresses the opportunities and problems involved in managing human dynamics in organizations. Identifies intervention techniques, theories principles, and values involved in planned change processes for organization development and organizational transformation. Reviews and applies behavioral science theory and practice.
    Prerequisites: MGT-210
    Credits: 3
    BUS
  
  • MGT 285 - Social Responsibility in Business


    This course will examine current business practices in the context of social expectations and pressures. We will examine the recent scandals (Enron, Tyco, Worldcom, etc.) and the individuals behind them, as well as look at companies that build successful brands on the basis of social responsibility (Seventh Generation, Johnson & Johnson, etc.). The course will consider the influence of personal and organizational values domestic and international governmental regulation, and the pressures on corporate bodies from organized and spontaneous non-governmental interest groups. The emphasis will be on critically evaluating contemporary business events, identifying the value systems that explain the observed behaviors, and analyzing their immediate and long-term effects on organizational viability.
    Credits: 3
    BUS
  
  • MGT 290 - Business Career Internship


    An individually supervised experience in a selected profit or nonprofit organization. Provides opportunity for career exploration, and to observe and develop technical, interpersonal and conceptual skills. Specific experiences are developed for each workplace. In addition to working a minimum of 8 to 10 hours per week students will attend seminars on campus discussing and evaluating their business experiences.
    Prerequisites: MGT-210 Must complete at least 9 credits of core Business courses before taking this course. Must complete 30 credits before taking this course.
    Credits: 3
    BUS
  
  • MGT 300 - Investments


    A comprehensive study of investments and investment markets, giving a broad perspective from the viewpoint of the individual and institutional investor. Covers corporate securities, public securities, real-estate and mortgage investments, and the organization and operation of the principal securities markets. Students are required to establish a hypothetical investment portfolio and follow their investments. (Fall only)
    Prerequisites: ACC-130
    Credits: 3
    BUS
  
  • MGT 315 - Positive Organization Development


    Students will explore the field or Organization Development, with particular emphasis on the strength-based research, theory, and tools emerging in the social sciences that are informing modern approaches to organizational
    change.  Students will explore concepts including appreciative inquiry, positive organizational scholarship, positive psychology, design theory, and the rise of sustainable enterprises.
    Prerequisites: Complete MGT-210 and 60 credits
    Credits: 3
    BUS
  
  • MGT 320 - Product/Operation Management


    Provides students with an understanding of how planning (schedules, sales forecasts, labor and material requirements), organizing (material labor and tools) and controlling (monitoring activities) are used in the conversion/ transformation process to produce a good or service in a competitive business environment.
    Prerequisites: MTH-180, ACC-140
    Credits: 3
    BUS
  
  • MGT 330 - HRM I: Talent Planning & Acquisition


    This course provides students an in-depth exposure to the management of human resources (HR) with an emphasis on recruiting and hiring. We discuss the complex operating environment of HR; federal and state EOE laws; HR planning and job descriptions; traditional and current recruiting methods; hiring practices; strategic assessment of applicants; orientation and training programs; and career development. Upon completion of this course students should be able to participate actively in the total recruiting and hiring process in their workplaces.
    Credits: 3
    BUS
  
  • MGT 331 - HRM II: Talen Development & Retention


    This course provides students an in-depth exposure to the management of human resources (HR) with an emphasis on the continuing support, development and retention of employees. We discuss the use of performance appraisals; traditional and incentive-based compensation plans; employee benefits programs; OSHA and workplace safety; employee and employer rights; unions, labor relations and collective bargaining; and global HR issues. Upon completion of this course students should be able to participate actively in the administration of a broad HR program. (Spring only)
    Prerequisites: MGT-330
    Credits: 3
    BUS
  
  • MGT 335 - International Special Topic in Business


    Business success in the 21st century rarely comes without understanding the cultural differences across the globe. This course offers a chance to immerse yourself in a facet of the global economy exploring issues of foreign business practice culture, theory, institutions and/or growth. Taught by faculty with extensive interest and experience in the focal area of the course, these classes delve into the vital business issues of the contemporary world. Regions and topics covered each semester will vary, depending on faculty interest and experience.
    Credits: 3
    BUS
  
  • MGT 340 - Financial Management II


    Covers intermediate and advanced theories formulas, calculations, and practices of financial management. Goes beyond a basic understanding of finance toward working with more sophisticated financial principles and techniques.
    Prerequisites: MGT-240 or ACC-341
    Credits: 3
    BUS
  
  • MGT 345 - The Art and Science of Leadership


    The course examines effective and ethical leadership in today’s perpetually changing global environment. With a focus on personal skill development, students explore how to intervene as a leader - both formally and informally - to create positive change in organizational systems., Classic and contemporary leadership and change management theories will provide a framework for exploring this pervasive subject. Within this course, students will develop their own leadership skills culminating in the creation of a personal leadership development plan.
    Prerequisites: COMPLETE MGT-210, INT-210.
    Credits: 3
    BUS
  
  • MGT 360 - Feasibility of New Ventures


    Focuses on developing a comprehensive plan for starting a new business. Students will follow step-by-step procedures to define their business concept, perform a market analysis, set prices forecast sales, conduct a break-even analysis develop proforma financial statements and estimate return on investment. Also considers environmental factors such as organizational design, community attitudes, competition, labor supply, legal issues and government regulations.
    Credits: 3
    BUS
  
  • MGT 365 - Entrepreneurship: Creating New Ventures


    Provides a discussion and immersion into the concepts of entrepreneurship as a career option. From ideation, innovation, and opportunity recognition through industry research and competitive analysis, students formulate a vision of their venture and evaluate it against the resources and constraints of the business environment for feasibility and sustainability. Students create a comprehensive business plan on a venture of their choosing.
    Prerequisites: Complete MGT 270
    Credits: 3
    BUS - Business
  
  • MGT 370 - Business Research Methods


    This is a third year business course for Business and e-Business & Commerce majors. It provides students with the knowledge and applied techniques to conduct and assess research for business decision making. Major topics include: understanding the types of business research; assessing the quality of research results; recognizing ethical issues in research; creating the research proposal; identifying research problems; conducting exploratory research and using focus groups; finding and assessing secondary sources of business information particularly Internet sources; planning surveys; designing questionnaires; and applying sampling theory and methods. Examples of recent research results are used extensively and current issues are critically evaluated. Upon completion of this course students should have acquired the essential tools of business information literacy. (Fall only)
    Prerequisites: MTH-200 is the required corequisite course.
    Credits: 3
    BUS
  
  • MGT 390 - Advanced Business Internship


    This is a fourth-year business course designed for Business and e-Business & Commerce majors; it is a capstone learning experience which should be taken in the student’s final semester. This course offers students an opportunity to participate in an intensive, hands-on management-level work experience in a business or not-for-profit setting that complements individual career aspirations. After finding an appropriate internship site student interns will apply their business skills in a project-based context to help the organization address a problem or capitalize on an opportunity. In addition to the workplace projects, interns will research current information pertaining to their projects, conduct,”site analysis” evaluations, analyze “critical incidents,” submit final written reports and present oral summaries to their peers. Upon completion of this course students should have gained valuable business experiences, acquired strong insights into an industry and an organization and made career-building contacts.
    Prerequisites: Must have completed at least 18 credits of business requirements or have permission of the program director.
    Credits: 3
    BUS
  
  • MGT 411A - Bootstrapping & Adv. Business Planning


    Students investigate and discover alternative financing strategies for their business as they fme tune their business plans for the launch of their venture. Not all businesses appeal to investors and banks yet can result in viable and profitable enterprises. Students examine the methods and tools for bootstrapping(minimizing startup costs) and apply these techniques as they polish their business plan. Students should have a solid draft of a business plan for their venture to bring into the course and share.
    Prerequisites: Complete MGT-120 OR MGT-365 OR MGT-270 or permission of Dean. Complete 60 credits.
    Credits: 1
    BUS
  
  • MGT 411B - Franchising Seminar


    Students study the business model of franchising and perform a comparative analysis of the franchise agreements of several major franchises. Students investigate and analyze the pros and cons of launching a franchise using established franchises as models. The course covers multiple perspectives - why people buy a franchise, why people create a franchise and the cost/benefits of franchises.
    Prerequisites: Complete MGT-120 OR MGT-365 OR MGT-270 OR by permission of Dean. Complete 60 credits.
    Credits: 1
    BUS
  
  • MGT 411C - Funding the Venture: Loan,Angels, & VC


    Students undertake an extensive study of the various methods of fmancing a business venture including loans, SBA guarantees, angel fmancing and venture capital. Study will focus in the fund-raising cycle and the business of venture capital and bank financing for entrepreneurial ventures and emerging enterprises.
    Prerequisites: Complete MGT-120 or MGT-365 or MGT-270 or by permission of Dean. Complete 60 credits.
    Credits: 1
    BUS
  
  • MGT 425 - Problem Analysis & Decision Making


    This is a fourth-year business course designed for Business, e-Business & Commerce, Hotel-Restaurant Management, and International Business majors. It provides students with a broadly applicable framework for identifying, analyzing and resolving problems. Major topics include: a critique of traditional problem-solving methods; barriers to problem identification; ways to recognize and identify problems; tools for developing innovative alternatives; techniques for evaluating and choosing among alternative solutions; and how to implement solutions through action plans. This course emphasizes the use of creative problem solving, innovation and divergent/convergent thinking techniques throughout all phases of problem analysis. Upon completion of this course, students should have acquired the essential tools to confront complex problems in any workplace or societal context.
    Prerequisites: Must complete 75 credits before taking this course.
    Credits: 3
    BUS
  
  • MGT 460 - Business Policy/Strategic Management


    This is a fourth-year business course; an integrative capstone course which should be taken in your final year. The course is designed to have the student apply business policies using a cross-functional perspective to strategically manage organizations. The student will learn to see the organization as a whole; to step out of a functional mind-set. The student will understand how the various pieces of the business puzzle fit together, and will recognize why the different parts of a business need to be managed in strategic harmony for an organization to operate in a successful fashion. The student will learn and understand the concepts and theories of strategic management. The student will be given an opportunity to apply your knowledge in skill-building exercises, short cases, and longer more complex cases. Computer simulations may be used to reinforce learning.
    Prerequisites: MGT-425 is the required corequisite course.
    Credits: 3
    BUS
  
  • MGT 470 - Sr Seminar in Work-Based Learning


    This course blends the reflective nature of the seminar setting with the challenges of a final integrative project that can take on one of three forms. For those interested in an internship most of your “out of class time” will be spent “on the job” in a real-work experience. If you prefer a project, you can take on a task for an area business, alone or as part of a team. If you prefer to “capture” your learning by developing a portfolio of your four years of work then you can assemble your own student portfolio to carry with you into the work force and throughout your career. Regardless of which you choose, you will be well supported in your efforts when you, your faculty advisor and your peers in weekly team meetings, work collaboratively and analyze current business issues. Internships should be no more than 100 hours throughout the semester.
    Prerequisites: Must complete 90 credits before taking this course.
    Credits: 3
    BUS

Marketing

  
  • MKT 110 - Marketing


    Stresses consumer orientation as the basis for developing the marketing mix (product, price place, promotion) for goods, ideas or services. Students will learn the terminology and study the institutions of consumer and industrial markets and the impact of social and economic considerations on the decision-making process. Case problems and assignments require the student to apply marketing principles. Some sections of this course will utilize WebCT as a learning and communication tool. Students should have reliable Internet access outside of class.
    Credits: 3
    BUS
  
  • MKT 111 - Exploring Marketing


    Marketing majors will gather once a week to extend and apply learning from MKT 110 as well as their personal experiences as consumers. The course will provide current event topics, hands-on projects guest speakers, and field trips designed to build student experience in marketing and mastering the skills and materials needed in subsequent marketing courses. This course will utilize an online course management system for assignment submission and interaction outside of class. Reliable Internet access outside of class required.
    Prerequisites: MKT-110 is the required corequisite course.,Marketing majors only.
    Credits: 1
    BUS
  
  • MKT 115 - Exploring Marketing


    Students will engage in a hands-on, exploratory project designed to help them understand the world of Marketing and their major area of study. Building on theory and themes essential for marketing professionals, this introductory marketing course will emphasize current events, marketing careers and communication techniques. Students will conduct basic/preliminary research and make recommendations for marketing solutions for on campus student groups or other clients. Heavy emphasis will be placed on current tools utilized in the marketing profession.
    Credits: 3
    BUS
  
  • MKT 200 - Customer Relationship Mgt & Sales


    Examines the field of selling and customer relationship management theory and techniques. Students will acquire the techniques and develop the skills required by successful salespersons including how to best reach a customer and retain them. Students work in teams and individually to prepare and deliver sales presentations through roll play exercises. Some sections of this course will utilize an online course management system for assignment submission, quizzes and interaction outside of the classroom. Reliable Internet access outside of class required.
    Prerequisites: MKT-110 or BUS-120.
    Credits: 3
    BUS
  
  • MKT 210 - Consumer Behavior


    This class provides an introduction to consumer behavior including an in-depth study of the internal and external influences on consumer behavior, consumer personalities, values and motivations, the consumer decision making process and the primary differences between consumer and organizational buying. Students will complete applications of the course material to real-world marketing situations, assess current brands’ marketing strategies with respect to consumer behavior and develop an understanding of the societal impact of consumer behavior.
    Prerequisites: Compelte BUS-120 or MKT-110.
    Credits: 3
    BUS
  
  • MKT 220 - Sport Marketing


    Provides a thorough understanding of how marketing principles are applied to sport. The course covers the marketing of sport as a product and the marketing of non-sport products using sport as a promotional tool. (Fall only)
    Prerequisites: MKT-110, SPT-100
    Credits: 3
    BUS
  
  • MKT 230 - Integrated Advertising


    Recognizes the ever changing world of advertising and the rapidly expanding choices of media options. The goal is to research and create effective copy and design to propel the brand’s strategic message to the target audience across all appropriate media; a blend of traditional and digital/cyber space. The centerpiece of this course is a student team-driven case study of an actual brand that leads to a fully integrated advertising campaign.
    Prerequisites: Complete BUS-120 or MKT-110.
    Credits: 3
    BUS
  
  • MKT 255 - Marketing Research


    Students will learn the marketing research processes that underpin informed decision making customer relationship management, branding, new product development, and channel configuration. Methods of data acquisition such as surveys interviews, and focus groups will be studied and applied. Quantitative and qualitative analysis will be highlighted with special attention paid to the utilization and implementation of appropriate methods of analyses.
    Prerequisites: MTH-180, MKT-210
    Credits: 3
    BUS
  
  • MKT 290 - Marketing Internship


    Students will participate as interns in some aspect of marketing, such as wholesaling retailing, selling, advertising internet-marketing, or event planning to gain in-depth exposure to a specific area of marketing. The course culminates with a formal presentation to classmates. 120 hours will be required. Some sections of this course will utilize an online course management system for assignment submission, reflection and interaction outside of the classroom. Reliable Internet access outside of class required.
    Prerequisites: Must complete 45 credits before taking this course. Marketing majors only.
    Credits: 3
    BUS
  
  • MKT 330 - Brand and Account Management


    Introduces the structure and responsibilities of the account manager. Students will explore the creative, strategic and client areas, and learn how to build a brand, maintain it and position it for maximum success. Managing the marketing process throughout the product life cycle will be emphasized. Hands-on projects, case studies and a semester-long client project will be required. This course will utilize an online course management system for assignment submission quizzes and interaction outside of class. Reliable Internet access outside of class required.
    Prerequisites: MKT-110 or BUS-120. Must complete 60 credits before taking this course.
    Credits: 3
    BUS
  
  • MKT 340 - Nonprofit and Social Marketing


    Nonprofit and social marketing is geared toward furthering a cause, raising money or awareness and changing behavior. Students will engage in an integrated Service Learning project where they will help a non-profit with their marketing efforts. Guided reflection, in-depth examples and guest speakers will help students apply the material learned in the course. This course will utilize an online course management system for assignment submission, reflection and interaction outside of class. Reliable Internet access outside of class required.
    Prerequisites: MKT-110 or BUS-120. Must complete 60 credits before taking this course.
    Credits: 3
    BUS
  
  • MKT 350 - Digital Marketing


    Students will learn how digital tools and multiple platforms have created a wide range of marketing options for organizations. Theoretical strategy and hands-on tactics will illustrate the strategic reasons for utilizing digital marketing and how to use the tools most effectively. Student teams will conduct a digital marketing audit and recommendation plan for local businesses as a key component of this class. Students will register for and utilize advanced online marketing tools.
    Prerequisites: Complete 30 credits and either BUS-120 or MKT-110.
    Credits: 3
    BUS
  
  • MKT 355 - Digital Marketing Metrics and Analysis


    This is an advanced level course designed to help students learn how to analyze digital marketing data and create measurable goals utilizing a variety of digital metrics within the brand context. Both quantitative and qualitative data gathering tools will be explored. Students will gather and analyze data, learn how to present their results and recommendations in multiple ways including written, oral, visual and digital (students will be required to sign up for multiple online accounts and utilize spreadsheet software).
    Prerequisites: MKT-350
    Credits: 3
    BUS
  
  • MKT 360 - Advanced Digital Marketing


    Students will expand on what they learned in Digital Marketing by moving beyond making recommendations to actually running digital marketing campaigns. Students will be required to utilize analytics software to monitor website traffic, conduct cost per click campaigns on various online properties and social networks and utilize social tools to engage with their target market. They will make decisions based on metric analysis. Students will learn the privacy, ethical and legal implications of utilizing digital tools.
    Prerequisites: MKT-355
    Credits: 3
    BUS
  
  • MKT 410 - Advanced Advertising


    Examples of many different types of successful and unsuccessful advertising campaigns throughout history will be studied. Students will plan research and implement an advertising campaign from scratch that will encompass different media reach a specific audience and make an impact. Both students and the instructor(s) will evaluate project success. Guest speakers from the Advertising field will provide insight into current best practices. Portfolios of work will be developed to enable students to showcase their work.
    Prerequisites: MKT-110 or BUS-120. Must complete 90 credits before taking this course.
    Credits: 3
    BUS
  
  • MKT 420 - Marketing Management


    Emphasizes the hands-on application of marketing research and information-gathering techniques as basic tools for marketing decision making. Students will contract with a local business to solve marketing problems and develop an original project with a business client. This is a hybrid course which meets both face to face once per week and online through the use of an online course management system. Reliable internet access outside of the classroom is required.
    Prerequisites: Must complete 105 credits before enrolling in this course. Marketing majors only.
    Credits: 3
    BUS
  
  • MKT 430 - Strategic Community Management


    An organization’s online community manager must be a community advocate and brand evangeliust who has savvy communication skills, can create content on multiple platforms, gather community input and measure success. Students will learn how to manage multiple online communities for an existing brand. In this hybrid course, students will meet both in the classroom as well as virtually utilizing an online learning management system. Students will be required to sign up for multiple online accounts on a variety of services.
    Prerequisites: 90 Credits and MKT-350.
    Credits: 3
    BUS
  
  • MKT 440 - Integrated Marketing Communication


    Students will learn how to build an integrated communication strategy for a brand that encompasses all facets of marketing communication including Customer Relationship Management, Sales Direct Marketing, Digital Marketing, Advertising Public Relations and Brand Promotion. Students will also learn the legal aspects of communication they must adhere to, as well as-the writing and content creation requirements of each area. Students will select their own project client to build an IMC plan complete with budget.
    Prerequisites: Complete 90 credits and complete either BUS-120 or MKT-110.
    Credits: 3
    BUS
  
  • MKT 490 - Advanced Marketing Internship


    Marketing majors in their senior year who have demonstrated academic excellence based on GPA course work, and faculty and staff recommendations, can apply for this competitive internship. Senior-level students will attend class with sophomore interns in order to create a mentoring relationship. 140 hours will be required in this internship. Some sections of this course will utilize an online course management system for assignment submission, reflection and interaction outside of the classroom. Reliable Internet access outside of class required.
    Prerequisites: Approval of Marketing Program Director is required.
    Credits: 4
    BUS

Mathematics

  
  • MTH 115 - Foundations of Mathematics


    This course is intended for students not specializing in quantitative-based programs of study. Foundations of Mathematics is a survey of contemporary topics in mathematics with an emphasis on application. Topics presented include set notation, number theory, probability and descriptive statistics, logic, algebra, plane geometry, and consumer mathematics. Coverage centers on an assortment of real-world examples and applications, demonstrating the usefulness relevance, and attractiveness of mathematics.
    Credits: 3
    ITS
  
  • MTH 120 - College Algebra


    This course introduces students to a wide variety of algebraic skills and techniques at the intermediate level. Applications are emphasized. College Algebra serves as a prerequisite to higher-level mathematics courses. Topics include linear equations and inequalities, graphs functions polynomials, rational expressions radicals, complex numbers, and quadratic equations.
    Credits: 3
    ITS
  
  • MTH 125 - Algebra & Trigonometry


    This course covers topics in Algebra including polynomial, rational, inverse, exponential, and logarithmic functions, conic sections, and polar coordinates. Trigonometry topics include triangle trigonometry, the laws of sines and cosines, and an introduction to trigonometry as a collection of periodic functions. Upon completion of this course, students will be prepared to take a course in Calculus.
    Prerequisites: MTH-120
    Credits: 3
    ITS
  
  • MTH 150 - Mathematics in Accounting & Finance


    Covers the mathematical concepts encountered in,accounting, management, and investments with an,emphasis on algebraic skills. Topics include,counting procedures, probability, elementary,statistics, the income statement, simple and,compound interest, present value, various types of,annuities, amortization and sinking funds, and,investments in bonds. (Spring only)
    Prerequisites: MTH-120
    Credits: 3
    ITS
  
  • MTH 180 - Statistics, Introduction to


    Teaches a statistical approach to decision making under uncertainty. Topics are descriptive statistics, probability distributions, inferential statistics, confidence intervals, hypothesis testing, linear regression and correlation.
    Credits: 3
    ITS
  
  • MTH 230 - Calculus I


    This course teaches the common application of calculus theories. You will investigate basic topics of differential and integral calculus with a specific emphasis on applications. You will perform differentiation and integration of algebraic and transcendental functions, apply optimization techniques, and learn to formulate and solve differential equations
    Prerequisites: Complete MTH-125 OR a passing grade on the Calculus Readiness Test.
    Credits: 3
    ITS
  
  • MTH 240 - Calculus II


    This is the second course in single-variable calculus. Students will learn techniques and applications of integration, be given further exposure to trigonometric, logarithmic, and exponential functions, and learn the basics of infinite sequences and series.
    Prerequisites: MTH-210 OR MTH-230
    Credits: 3
    ITS
  
  • MTH 250 - Matrices, Vectors, and 3D Math


    Matrices, Vectors, and 3D Math introduces students to applied Linear Algebra, including systems of linear equations, matrix and vector operations change of basis, and transformations. Additionally, it presents a variety of topics from 3D mathematics including vector mathematics lines and planes, vector-valued functions, velocity acceleration, and surfaces. Students will write computer programs and use mathematical software to explore all aspects of the topic.
    Prerequisites: MTH-230 or MTH-210 (formerly MTH-310)
    Credits: 3
    ITS
  
  • MTH 270 - Discrete Mathematics


    This course serves as an introduction to some of the most important concepts, techniques, and structures of discrete mathematics that are necessary for the software engineer. Topics include: sets, functions, relations, Boolean algebra, and matrix algebra.
    Prerequisites: MTH-125, MTH-210, or MTH-230 or Game Programming Major
    Credits: 3
    ITS
  
  • MTH 275 - Mathematical Cryptography


    Students explore the mathematical foundation attacks, and historical significance of various ciphers. Mathematical topics include modular arithmetic, elementary number theory, elementary combinatorics, and Boolean algebra. Cryptographic topics include shift ciphers, substitution ciphers, block ciphers, Hill Cipher, Vigenere Cipher, the Enigma machine, RSA, DES/3DES Rijndael Cipher/AES, and TLS/SSL. The emphasis will be on understanding the underlying mathematics, so previous programming experience is not necessary.
    Prerequisites: Complete MTH-125 or MTH-180 or MTH-230.
    Credits: 3
    ITS
  
  • MTH 280 - Applied Statistics


    Teaches the practical side of exploring presenting, and analyzing data. Students will learn to effectively use a statistical software package to accomplish these tasks. After learning to graphically display data in meaningful ways students will learn to analyze data, test claims and make valid conclusions. These analyses will include hypothesis tests involving more than one sample, linear and multiple linear regressions chi-squared tests of independence and goodness of fit, and ANOVA.
    Prerequisites: MTH-180
    Credits: 3
    ITS
  
  • MTH 310 - Linear Algebra


    This is an introductory course in linear algebra. Topics include systems of linear equations, matrix algebra, determinants eigenvalues & eigenvectors and an introduction into the theory of vector spaces.
    Prerequisites: MTH-210 OR MTH-230
    Credits: 3
    ITS
  
  • MTH 350 - Numerical Methods


    This is a course in numerical analysis which focuses more on the methods and less on convergence and error analysis. Topics include Taylor series, numerical root finding interpolation, numerical differentiation and integration, approximate solutions to differential equations, and solving systems of equations.
    Prerequisites: Complete MTH-250 or by Permission of Dean.
    Credits: 3
    ITS

Media Communication

  
  • MCM 110 - Video Storytelling


    This class is designed to provide students who have little or no digital video production knowledge with an introduction to methods and strategies for production of digital video stories. Using the art of telling a story, the class will create educational, informational or personal experience video productions utilizing audio, video, scriptwriting and digital editing techniques. The class will be focused around hands-on projects, critiques and editing on nonlinear workstations.
    Prerequisites: DFMM.BS, BROD.BS or COMM.BS majors may NOT take this course.
    Credits: 3
    CCM
  
  • MCM 130 - Audio Production


    This hands-on production course introduces audio techniques, covering the basics of writing producing, and engineering productions for audio production. Students write, produce and perform a variety of programs including news, interviews commercials, dramas and documentaries. Besides traditional analog recording techniques, students gain a solid understanding of digital audio recording and editing techniques for persuasion information and entertainment.
    Credits: 3
    CCM
  
  • MCM 135 - Radio Practicum


    Radio Practicum is a one credit course that provides students with hands-on experience in radio by working for Champlain Web Radio, the campus radio station. In addition to attending class once per week, students will work at the station an additional 4 hours per week.
    Prerequisites: MCM-130
    Credits: 1
    CCM
  
  • MCM 135B - Radio Practicum


    Radio Practicum is a one credit course that,provides students with hands-on experience in,radio by working for Champlain Web Radio, the,campus radio station. In addition to attending,class once per week, students will work at the,station an additional 4 hours per week.,,,
    Prerequisites: MCM-130
    Credits: 1
    CCM
  
  • MCM 135C - Radio Practicum


    Radio Practicum is a one credit course that,provides students with hands-on experience in,radio by working for Champlain Web Radio, the,campus radio station. In addition to attending,class once per week, students will work at the,station an additional 4 hours per week.,,,
    Prerequisites: MCM-130
    Credits: 1
    CCM
  
  • MCM 165 - Business of Music, The


    Students examine the music business industry. We cover the development of business-related knowledge and skills necessary for effectively maintaining a professional music or music management career. We study the vocabulary terminology and structure of the music industry and explore the distinction between the musical and the business aspects of the industry at the corporate level. Through completion of assignments each student develops a unique understanding of the music business and of music management.
    Credits: 3
    CCM
  
  • MCM 180 - Convergence Culture: Comparing the,United States and China


    21st century convergent media culture is ever-emerging, exciting, and sometimes overwhelming. This course is designed to teach non-U.S. students how to understand the cultural changes wrought by Web 2.0 convergence culture in the United States and China. Students will also explore how to effectively use blogging, video streaming, and social media platforms for interpersonal and professional success.
    Prerequisites: Must be a student in Shanghai China to enroll
    Credits: 3
    CCM
  
  • MCM 216 - Electronic Media Writing


    This course examines techniques, styles, formats and theories involved in writing for broadcast and corporate media such as radio, television, video and web applications. Students will learn how to write effective material such as public service announcements, commercials, features, news sports, education and training programs, dramas and comedies. The focus of the course is on the elements of style unique to media received in an electronically delivered venue.
    Prerequisites: ENG-112 or take MCM-216 and COR-125 concurrently
    Credits: 3
    CCM
  
  • MCM 220 - Video Communications


    An introduction to the theory and techniques of video production as used for broadcast, business and news media. Students study and practice scriptwriting, image creation and editing techniques for effective communication messages.
    Prerequisites: Complete MCM-130 and MCM-216
    Credits: 4
    CCM
  
  • MCM 225 - Video Practicum


    This one credit course provides students with hands-on experience in a professional video application. Through this experience, students come to understand how a television show comes together under timed conditions and how each department within the station contributes to the common goal in an applied production situation.
    Prerequisites: MCM-220
    Credits: 1
    CCM
  
  • MCM 225B - Video Practicum


    This one credit course provides students with,hands-on experience in a professional video,application. Through this experience, students,come to understand how a television show comes,together under timed conditions and how each,department within the station contributes to the,common goal in an applied production situation.,,MCM 225B - Set up set, Audio set up and control,,Switcher, Graphics, lighting design, break down,of,set
    Prerequisites: MCM-220
    Credits: 1
    CCM
  
  • MCM 225C - Video Practicum


    This one credit course provides students with,hands-on experience in a professional video,application. Through this experience, students,come to understand how a television show comes,together under timed conditions and how each,department within the station contributes to the,common goal in an applied production situation.,,
    Prerequisites: MCM-220
    Credits: 1
    CCM
  
  • MCM 230 - Social Media Production


    This content and hands on production class examines and creates audio and video for web cast podcasts, and social media venues. Students will script, capture, edit, enhance and host audio and video projects for specific audiences.
    Prerequisites: Take MCM-110 or MCM-220
    Credits: 3
    CCM
  
  • MCM 330 - Advanced Audio Production & Sound Design


    The purpose of the course is to advance the student’s knowledge of audio production in sound and music recording as well as the relationship between sound and picture. The course will cover sound design for music/audio, film, video, egame web content and other electronic arts. There will be an emphasis on the creative and artistic approaches to sound design. In addition, through assignments and lab work students will further develop the skills of critical listening to fully realize a convincing soundtrack
    Prerequisites: MCM-130 and 60 completed credits
    Credits: 3
    CCM
  
  • MCM 335 - Streaming Media Production I


    Applies the theory and techniques of video production as used for entertainment, business education and customer communication. Video editing techniques and principles of good composition, structure and program design are emphasized. Students are challenged to discern what makes a good story or project idea for each of several different content objectives. Students will produce, shoot, write and edit videos with an emphasis on storytelling and effective communication.
    Prerequisites: MCM-110 OR MCM-216 and MCM-220
    Credits: 3
    CCM
 

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