MGMT 380 - Business Innovation

New product or service development is a creative,process. When done well, it creates a culture of,innovation identified by interaction among,multiple organizational functions. Students are,introduced to the complexity of the process and to,the systems needed to manage it. They will,explore steps in the process including generating,ideas, developing the concept as well as analyzing,and evaluating it. Students will also consider,the increasing pressure to adapt products/services,to foreign markets.
Prerequisites: MKTG-200
Credits: 3