MBA 530 - Customers, Markets and Sales/Marketing Programs

Investigates how organizations define and develop relationships with customers and clients and then expands those relationships through marketing and sales programs. A special emphasis is on the design and implementation of marketing programs and the application of learning models to leverage information obtained from the market. The implications of market decisions on other areas of the organization such as supply chain relationships, operations, human resources, partners and distributors will be addressed.
Prerequisite(s): Complete either MBA-500 and 15 credits OR complete MBA-521.
Credit(s): 3