Apr 19, 2019  
2017-2018 Undergraduate College Catalog 
    
2017-2018 Undergraduate College Catalog [ARCHIVED CATALOG]

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MKT 230 - Integrated Advertising


Recognizes the ever changing world of advertising and the rapidly expanding choices of media options. The goal is to research and create effective copy and design to propel the brand’s strategic message to the target audience across all appropriate media; a blend of traditional and digital/cyber space. The centerpiece of this course is a student team-driven case study of an actual brand that leads to a fully integrated advertising campaign.
Prerequisites: Complete BUS-120 or MKT-110.
Credits: 3
BUS



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