Jul 17, 2019  
2017-2018 Undergraduate College Catalog 
    
2017-2018 Undergraduate College Catalog [ARCHIVED CATALOG]

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MKT 350 - Digital Marketing


Students will learn how digital tools and multiple platforms have created a wide range of marketing options for organizations. Theoretical strategy and hands-on tactics will illustrate the strategic reasons for utilizing digital marketing and how to use the tools most effectively. Student teams will conduct a digital marketing audit and recommendation plan for local businesses as a key component of this class. Students will register for and utilize advanced online marketing tools.
Prerequisites: Complete 30 credits and either BUS-120 or MKT-110.
Credits: 3
BUS



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