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    Champlain College
   
 
  Sep 21, 2017
 
 
    
2017-2018 Undergraduate College Catalog
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COM 215 - Business of Public Relations


Applies the ongoing and ever evolving practices of the public relations industry by focusing on the professional applications in corporate non-profit, agency, trade association, advocacy and interest group work. Students learn how to pitch the media, represent clients, host client events, use trending community management techniques and measure effective client relations.
Prerequisites: MCM-210
Credits: 3
CCM - Communication and Creative Media



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