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Marketing |
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MKT 111 - Exploring Marketing
Marketing majors will gather once a week to extend and apply learning from MKT 110 as well as their personal experiences as consumers. The course will provide current event topics, hands-on projects guest speakers, and field trips designed to build student experience in marketing and mastering the skills and materials needed in subsequent marketing courses. This course will utilize an online course management system for assignment submission and interaction outside of class. Reliable Internet access outside of class required.
Prerequisites: MKT-110 is the required corequisite course.,Marketing majors only.
Credits: 1
BUS
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MKT 115 - Exploring Marketing
Students will engage in a hands-on, exploratory project designed to help them understand the world of Marketing and their major area of study. Building on theory and themes essential for marketing professionals, this introductory marketing course will emphasize current events, marketing careers and communication techniques. Students will conduct basic/preliminary research and make recommendations for marketing solutions for on campus student groups or other clients. Heavy emphasis will be placed on current tools utilized in the marketing profession.
Credits: 3
BUS
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MKT 200 - Customer Relationship Mgt & Sales
Examines the field of selling and customer relationship management theory and techniques. Students will acquire the techniques and develop the skills required by successful salespersons including how to best reach a customer and retain them. Students work in teams and individually to prepare and deliver sales presentations through roll play exercises. Some sections of this course will utilize an online course management system for assignment submission, quizzes and interaction outside of the classroom. Reliable Internet access outside of class required.
Prerequisites: MKT-110 or BUS-120.
Credits: 3
BUS
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MKT 210 - Consumer Behavior
This class provides an introduction to consumer behavior including an in-depth study of the internal and external influences on consumer behavior, consumer personalities, values and motivations, the consumer decision making process and the primary differences between consumer and organizational buying. Students will complete applications of the course material to real-world marketing situations, assess current brands’ marketing strategies with respect to consumer behavior and develop an understanding of the societal impact of consumer behavior.
Prerequisites: Compelte BUS-120 or MKT-110.
Credits: 3
BUS
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MKT 220 - Sport Marketing
Provides a thorough understanding of how marketing principles are applied to sport. The course covers the marketing of sport as a product and the marketing of non-sport products using sport as a promotional tool. (Fall only)
Prerequisites: MKT-110, SPT-100
Credits: 3
BUS
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MKT 230 - Integrated Advertising
Recognizes the ever changing world of advertising and the rapidly expanding choices of media options. The goal is to research and create effective copy and design to propel the brand’s strategic message to the target audience across all appropriate media; a blend of traditional and digital/cyber space. The centerpiece of this course is a student team-driven case study of an actual brand that leads to a fully integrated advertising campaign.
Prerequisites: Complete BUS-120 or MKT-110.
Credits: 3
BUS
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MKT 255 - Marketing Research
Students will learn the marketing research processes that underpin informed decision making customer relationship management, branding, new product development, and channel configuration. Methods of data acquisition such as surveys interviews, and focus groups will be studied and applied. Quantitative and qualitative analysis will be highlighted with special attention paid to the utilization and implementation of appropriate methods of analyses.
Prerequisites: MTH-180, MKT-210
Credits: 3
BUS
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MKT 290 - Marketing Internship
Students will participate as interns in some aspect of marketing, such as wholesaling retailing, selling, advertising internet-marketing, or event planning to gain in-depth exposure to a specific area of marketing. The course culminates with a formal presentation to classmates. 120 hours will be required. Some sections of this course will utilize an online course management system for assignment submission, reflection and interaction outside of the classroom. Reliable Internet access outside of class required.
Prerequisites: Must complete 45 credits before taking this course. Marketing majors only.
Credits: 3
BUS
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MKT 315 - Event Publicity, Promotion,&Sponsorship
Events require publicity to gain attendees promotion to engage clients and customers, and sponsorships to help off-set costs. Students will learn the skills necessary to promote, and market an event, and may also be responsible for design planning, organization and implementation. The course will emphasize the marketing techniques required to ensure a successful event, including pitching potential event sponsors, creating supporting sponsorship documents/media kits integrating budgeting and measurement of success and exploring how to get trade, press and media coverage for the promotional event. (Offered Fall only)
Prerequisites: MKT-110 OR BUS-120 and 60 completed credits.
Credits: 3
BUS
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MKT 330 - Brand and Account Management
Introduces the structure and responsibilities of the account manager. Students will explore the creative, strategic and client areas, and learn how to build a brand, maintain it and position it for maximum success. Managing the marketing process throughout the product life cycle will be emphasized. Hands-on projects, case studies and a semester-long client project will be required. This course will utilize an online course management system for assignment submission quizzes and interaction outside of class. Reliable Internet access outside of class required.
Prerequisites: MKT-110 or BUS-120. Must complete 60 credits before taking this course.
Credits: 3
BUS
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MKT 340 - Nonprofit and Social Marketing
Nonprofit and social marketing is geared toward furthering a cause, raising money or awareness and changing behavior. Students will engage in an integrated Service Learning project where they will help a non-profit with their marketing efforts. Guided reflection, in-depth examples and guest speakers will help students apply the material learned in the course. This course will utilize an online course management system for assignment submission, reflection and interaction outside of class. Reliable Internet access outside of class required.
Prerequisites: MKT-110 or BUS-120. Must complete 60 credits before taking this course.
Credits: 3
BUS
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MKT 350 - Digital Marketing
Students will learn how digital tools and multiple platforms have created a wide range of marketing options for organizations. Theoretical strategy and hands-on tactics will illustrate the strategic reasons for utilizing digital marketing and how to use the tools most effectively. Student teams will conduct a digital marketing audit and recommendation plan for local businesses as a key component of this class. Students will register for and utilize advanced online marketing tools.
Prerequisites: Complete 30 credits and either BUS-120 or MKT-110.
Credits: 3
BUS
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MKT 355 - Digital Marketing Metrics and Analysis
This is an advanced level course designed to help students learn how to analyze digital marketing data and create measurable goals utilizing a variety of digital metrics within the brand context. Both quantitative and qualitative data gathering tools will be explored. Students will gather and analyze data, learn how to present their results and recommendations in multiple ways including written, oral, visual and digital (students will be required to sign up for multiple online accounts and utilize spreadsheet software).
Prerequisites: MKT-350
Credits: 3
BUS
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MKT 360 - Advanced Digital Marketing
Students will expand on what they learned in Digital Marketing by moving beyond making recommendations to actually running digital marketing campaigns. Students will be required to utilize analytics software to monitor website traffic, conduct cost per click campaigns on various online properties and social networks and utilize social tools to engage with their target market. They will make decisions based on metric analysis. Students will learn the privacy, ethical and legal implications of utilizing digital tools.
Prerequisites: MKT-355
Credits: 3
BUS
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MKT 410 - Advanced Advertising
Examples of many different types of successful and unsuccessful advertising campaigns throughout history will be studied. Students will plan research and implement an advertising campaign from scratch that will encompass different media reach a specific audience and make an impact. Both students and the instructor(s) will evaluate project success. Guest speakers from the Advertising field will provide insight into current best practices. Portfolios of work will be developed to enable students to showcase their work.
Prerequisites: MKT-110 or BUS-120. Must complete 90 credits before taking this course.
Credits: 3
BUS
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MKT 420 - Marketing Management
Emphasizes the hands-on application of marketing research and information-gathering techniques as basic tools for marketing decision making. Students will contract with a local business to solve marketing problems and develop an original project with a business client. This is a hybrid course which meets both face to face once per week and online through the use of an online course management system. Reliable internet access outside of the classroom is required.
Prerequisites: Must complete 105 credits before enrolling in this course. Marketing majors only.
Credits: 3
BUS
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MKT 430 - Strategic Community Management
An organization’s online community manager must be a community advocate and brand evangeliust who has savvy communication skills, can create content on multiple platforms, gather community input and measure success. Students will learn how to manage multiple online communities for an existing brand. In this hybrid course, students will meet both in the classroom as well as virtually utilizing an online learning management system. Students will be required to sign up for multiple online accounts on a variety of services.
Prerequisites: 90 Credits and MKT-350.
Credits: 3
BUS
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MKT 440 - Integrated Marketing Communication
Students will learn how to build an integrated communication strategy for a brand that encompasses all facets of marketing communication including Customer Relationship Management, Sales Direct Marketing, Digital Marketing, Advertising Public Relations and Brand Promotion. Students will also learn the legal aspects of communication they must adhere to, as well as-the writing and content creation requirements of each area. Students will select their own project client to build an IMC plan complete with budget.
Prerequisites: Complete 90 credits and complete either BUS-120 or MKT-110.
Credits: 3
BUS
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MKT 490 - Advanced Marketing Internship
Marketing majors in their senior year who have demonstrated academic excellence based on GPA course work, and faculty and staff recommendations, can apply for this competitive internship. Senior-level students will attend class with sophomore interns in order to create a mentoring relationship. 140 hours will be required in this internship. Some sections of this course will utilize an online course management system for assignment submission, reflection and interaction outside of the classroom. Reliable Internet access outside of class required.
Prerequisites: Approval of Marketing Program Director is required.
Credits: 4
BUS
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Mathematics |
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MTH 115 - Foundations of Mathematics
This course is intended for students not specializing in quantitative-based programs of study. Foundations of Mathematics is a survey of contemporary topics in mathematics with an emphasis on application. Topics presented include set notation, number theory, probability and descriptive statistics, logic, algebra, plane geometry, and consumer mathematics. Coverage centers on an assortment of real-world examples and applications, demonstrating the usefulness relevance, and attractiveness of mathematics.
Credits: 3
ITS
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MTH 120 - College Algebra
This course introduces students to a wide variety of algebraic skills and techniques at the intermediate level. Applications are emphasized. College Algebra serves as a prerequisite to higher-level mathematics courses. Topics include linear equations and inequalities, graphs functions polynomials, rational expressions radicals, complex numbers, and quadratic equations.
Credits: 3
ITS
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MTH 125 - Algebra & Trigonometry
This course covers topics in Algebra including polynomial, rational, inverse, exponential, and logarithmic functions, conic sections, and polar coordinates. Trigonometry topics include triangle trigonometry, the laws of sines and cosines, and an introduction to trigonometry as a collection of periodic functions. Upon completion of this course, students will be prepared to take a course in Calculus.
Prerequisites: MTH-120
Credits: 3
ITS
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MTH 150 - Mathematics in Accounting & Finance
Covers the mathematical concepts encountered in,accounting, management, and investments with an,emphasis on algebraic skills. Topics include,counting procedures, probability, elementary,statistics, the income statement, simple and,compound interest, present value, various types of,annuities, amortization and sinking funds, and,investments in bonds. (Spring only)
Prerequisites: MTH-120
Credits: 3
ITS
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MTH 180 - Statistics, Introduction to
Teaches a statistical approach to decision making under uncertainty. Topics are descriptive statistics, probability distributions, inferential statistics, confidence intervals, hypothesis testing, linear regression and correlation.
Credits: 3
ITS
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MTH 230 - Calculus I
This course teaches the common application of calculus theories. You will investigate basic topics of differential and integral calculus with a specific emphasis on applications. You will perform differentiation and integration of algebraic and transcendental functions, apply optimization techniques, and learn to formulate and solve differential equations
Prerequisites: Complete MTH-125.
Credits: 3
ITS
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MTH 240 - Calculus II
This is the second course in single-variable calculus. Students will learn techniques and applications of integration, be given further exposure to trigonometric, logarithmic, and exponential functions, and learn the basics of infinite sequences and series.
Prerequisites: MTH-210 OR MTH-230
Credits: 3
ITS
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MTH 250 - Matrices, Vectors, and 3D Math
Matrices, Vectors, and 3D Math introduces students to applied Linear Algebra, including systems of linear equations, matrix and vector operations change of basis, and transformations. Additionally, it presents a variety of topics from 3D mathematics including vector mathematics lines and planes, vector-valued functions, velocity acceleration, and surfaces. Students will write computer programs and use mathematical software to explore all aspects of the topic.
Prerequisites: MTH-230 or MTH-210 (formerly MTH-310)
Credits: 3
ITS
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MTH 270 - Discrete Mathematics
This course serves as an introduction to some of the most important concepts, techniques, and structures of discrete mathematics that are necessary for the software engineer. Topics include: sets, functions, relations, Boolean algebra, and matrix algebra.
Prerequisites: MTH-125, MTH-210, or MTH-230 or Game Programming Major
Credits: 3
ITS
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MTH 275 - Mathematical Cryptography
Students explore the mathematical foundation attacks, and historical significance of various ciphers. Mathematical topics include modular arithmetic, elementary number theory, elementary combinatorics, and Boolean algebra. Cryptographic topics include shift ciphers, substitution ciphers, block ciphers, Hill Cipher, Vigenere Cipher, the Enigma machine, RSA, DES/3DES Rijndael Cipher/AES, and TLS/SSL. The emphasis will be on understanding the underlying mathematics, so previous programming experience is not necessary.
Prerequisites: Complete MTH-125 or MTH-180 or MTH-230.
Credits: 3
ITS
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MTH 280 - Applied Statistics
Teaches the practical side of exploring presenting, and analyzing data. Students will learn to effectively use a statistical software package to accomplish these tasks. After learning to graphically display data in meaningful ways students will learn to analyze data, test claims and make valid conclusions. These analyses will include hypothesis tests involving more than one sample, linear and multiple linear regressions chi-squared tests of independence and goodness of fit, and ANOVA.
Prerequisites: MTH-180
Credits: 3
ITS
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MTH 310 - Linear Algebra
This is an introductory course in linear algebra. Topics include systems of linear equations, matrix algebra, determinants eigenvalues & eigenvectors and an introduction into the theory of vector spaces.
Prerequisites: MTH-210 OR MTH-230
Credits: 3
ITS
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MTH 350 - Numerical Methods
This is a course in numerical analysis which focuses more on the methods and less on convergence and error analysis. Topics include Taylor series, numerical root finding interpolation, numerical differentiation and integration, approximate solutions to differential equations, and solving systems of equations.
Prerequisites: Complete MTH-250 or by Permission of Dean.
Credits: 3
ITS
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Media Communication |
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MCM 110 - Video Storytelling
This class is designed to provide students who have little or no digital video production knowledge with an introduction to methods and strategies for production of digital video stories. Using the art of telling a story, the class will create educational, informational or personal experience video productions utilizing audio, video, scriptwriting and digital editing techniques. The class will be focused around hands-on projects, critiques and editing on nonlinear workstations.
Prerequisites: DFMM.BS, BROD.BS or COMM.BS majors may NOT take this course.
Credits: 3
CCM
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MCM 120 - Media and Society
This course is an introduction to the electronic film and print media and their functions. It includes an examination of the background organization, current influence and future trends of books, newspapers, radio, film, audio recordings, television and the internet. Contemporary problems of the media are covered such as the legal, social, economic and psychological implications of their relationships with society. Application of advertising and public relations and their use of the eight mass media outlets are addressed.
Credits: 3
CCM
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MCM 130 - Audio Production
This hands-on production course introduces audio techniques, covering the basics of writing producing, and engineering productions for audio production. Students write, produce and perform a variety of programs including news, interviews commercials, dramas and documentaries. Besides traditional analog recording techniques, students gain a solid understanding of digital audio recording and editing techniques for persuasion information and entertainment.
Credits: 3
CCM
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MCM 135 - Radio Practicum
Radio Practicum is a one credit course that provides students with hands-on experience in radio by working for Champlain Web Radio, the campus radio station. In addition to attending class once per week, students will work at the station an additional 4 hours per week.
Prerequisites: MCM-130
Credits: 1
CCM
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MCM 135B - Radio Practicum
Radio Practicum is a one credit course that,provides students with hands-on experience in,radio by working for Champlain Web Radio, the,campus radio station. In addition to attending,class once per week, students will work at the,station an additional 4 hours per week.,,,
Prerequisites: MCM-130
Credits: 1
CCM
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MCM 135C - Radio Practicum
Radio Practicum is a one credit course that,provides students with hands-on experience in,radio by working for Champlain Web Radio, the,campus radio station. In addition to attending,class once per week, students will work at the,station an additional 4 hours per week.,,,
Prerequisites: MCM-130
Credits: 1
CCM
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MCM 165 - Business of Music, The
Students examine the music business industry. We cover the development of business-related knowledge and skills necessary for effectively maintaining a professional music or music management career. We study the vocabulary terminology and structure of the music industry and explore the distinction between the musical and the business aspects of the industry at the corporate level. Through completion of assignments each student develops a unique understanding of the music business and of music management.
Credits: 3
CCM
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MCM 180 - Convergence Culture: Comparing the,United States and China
21st century convergent media culture is ever-emerging, exciting, and sometimes overwhelming. This course is designed to teach non-U.S. students how to understand the cultural changes wrought by Web 2.0 convergence culture in the United States and China. Students will also explore how to effectively use blogging, video streaming, and social media platforms for interpersonal and professional success.
Prerequisites: Must be a student in Shanghai China to enroll
Credits: 3
CCM
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MCM 206 - Photojournalism
A digital-based photography course that introduces students to the skills, theory, and ethics of newspaper and magazine photojournalism. Through in-class discussions and hands-on demonstrations students learn basic camera techniques that can be applied to the creation of storytelling photographs suitable for publication.
Credits: 3
CCM
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MCM 210 - Principles of Public Relations
Focuses on the field of public information and public relations, with an emphasis on applying the appropriate theories and techniques to solve organizational and institutional communications problems. (Spring only)
Prerequisites: MCM-120 AND MCM-216 OR WRT-200
Credits: 3
CCM
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MCM 215 - Business of Public Relations
Applies the ongoing and ever evolving practices of the public relations industry by focusing on the professional applications in corporate non-profit, agency, trade association, advocacy and interest group work. Students learn how to pitch the media, represent clients, host client events, use trending community management techniques and measure effective client relations.
Prerequisites: MCM-210
Credits: 3
CCM
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MCM 216 - Electronic Media Writing
This course examines techniques, styles, formats and theories involved in writing for broadcast and corporate media such as radio, television, video and web applications. Students will learn how to write effective material such as public service announcements, commercials, features, news sports, education and training programs, dramas and comedies. The focus of the course is on the elements of style unique to media received in an electronically delivered venue.
Prerequisites: ENG-112 or take MCM-216 and COR-125 concurrently
Credits: 3
CCM
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MCM 220 - Video Communications
An introduction to the theory and techniques of video production as used for broadcast, business and news media. Students study and practice scriptwriting, image creation and editing techniques for effective communication messages.
Prerequisites: Complete MCM-130 and MCM-216
Credits: 4
CCM
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MCM 225 - Video Practicum
This one credit course provides students with hands-on experience in a professional video application. Through this experience, students come to understand how a television show comes together under timed conditions and how each department within the station contributes to the common goal in an applied production situation.
Prerequisites: MCM-220
Credits: 1
CCM
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MCM 225B - Video Practicum
This one credit course provides students with,hands-on experience in a professional video,application. Through this experience, students,come to understand how a television show comes,together under timed conditions and how each,department within the station contributes to the,common goal in an applied production situation.,,MCM 225B - Set up set, Audio set up and control,,Switcher, Graphics, lighting design, break down,of,set
Prerequisites: MCM-220
Credits: 1
CCM
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MCM 225C - Video Practicum
This one credit course provides students with,hands-on experience in a professional video,application. Through this experience, students,come to understand how a television show comes,together under timed conditions and how each,department within the station contributes to the,common goal in an applied production situation.,,
Prerequisites: MCM-220
Credits: 1
CCM
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MCM 230 - Social Media Production
This content and hands on production class examines and creates audio and video for web cast podcasts, and social media venues. Students will script, capture, edit, enhance and host audio and video projects for specific audiences.
Prerequisites: Take MCM-110 or MCM-220
Credits: 3
CCM
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MCM 305 - Creativity & Conceptual Development
The student will uncover and develop their creativity in a way that ensures client satisfaction by participating in exercises and experiences that guide them through an exploration of various methods of non-traditional thinking. Special emphasis will be given to “thinking out of the box,” identifying what is needed to satisfy a specific creative project, and deconstructing a project to see if it was successful. The student will also learn to function as a member of a creative team.
Prerequisites: Must complete 60 credits before taking this course.
Credits: 3
CCM
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MCM 310 - Writing for Public Relations
This course will inform the student of the various forms of public relations writing and help to develop competency in written communications for different media. Emphasis will be on conducting research, audience analysis establishing communications goals, executing the communications plan and evaluating the total communication effort. The student will prepare a complete media kit applying such areas as: research and writing for public relations design, production, copy disseminations, and media. Communication vehicles covered in this course include internal and external media, print electronic and audiovisual and basic formats including news releases, features, pamphlets brochures, fact sheets, management reports scripts, publicity, annual reports and position papers.
Prerequisites: MCM-210 and MCM-216 or WRT-200
Credits: 3
CCM
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MCM 315 - Contemporary Media Issues
Students survey the United States’ 21st century media culture. We examine the political economy of U.S. media - news, information, and censorship - and explore the relationship between media and consumerism. We analyze issues of media and representation - race, class, and gender, as well as looking at research surrounding U.S. media’s portrayal of sex and violence. Students produce a variety of media, including weekly writing assignments, a short mini-DV film, and a final research project.
Prerequisites: Must have 60 completed credits.
Credits: 3
CCM
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MCM 330 - Advanced Audio Production & Sound Design
The purpose of the course is to advance the student’s knowledge of audio production in sound and music recording as well as the relationship between sound and picture. The course will cover sound design for music/audio, film, video, egame web content and other electronic arts. There will be an emphasis on the creative and artistic approaches to sound design. In addition, through assignments and lab work students will further develop the skills of critical listening to fully realize a convincing soundtrack
Prerequisites: MCM-130 and 60 completed credits
Credits: 3
CCM
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MCM 335 - Streaming Media Production I
Applies the theory and techniques of video production as used for entertainment, business education and customer communication. Video editing techniques and principles of good composition, structure and program design are emphasized. Students are challenged to discern what makes a good story or project idea for each of several different content objectives. Students will produce, shoot, write and edit videos with an emphasis on storytelling and effective communication.
Prerequisites: MCM-110 OR MCM-216 and MCM-220
Credits: 3
CCM
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MCM 340 - Video Production, Advanced
This course is an advanced studio course in television production including: scripting interviewing, editing, studio and remote shoots and post production editing. Using extensive in class production projects students will become familiar with studio cameras, production switcher, character generators, microphones, audio mixers, lighting instruments, basic set construction and lighting design. Corporate communication, documentaries/features and dramatic television production are covered. Emphasis is placed on the conceptualization, planning, and execution of advanced television programs. Students will be expected to act as the production team and crew to produce segments to be aired on RETN (Regional Educational Television Network). This course is designed to simulate an industry/ professional environment.
Prerequisites: MCM-220
Credits: 3
CCM
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MCM 345 - Streaming Media Production II
Challenges students to master the conceptual and technical skills of streaming media to produce more advanced projects for a client. Emphasizes the comprehension and creation of on demand and live streaming video, while reinforcing standard production roles, including writing and directing, scheduling and production management production post-production, distribution and marketing. Students grapple with issues of visual esthetics, modes of representation and audience reception as they produce individual and/or collaborative client projects for educational and non-profit applications.
Prerequisites: MCM-335
Credits: 3
CCM
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MCM 350 - The Business of Streaming Media
This course examines the theory and practice of the streaming and digital media sector, by focusing on both the business implications and technical differences between online video and traditional broadcast distribution. The core of the modern day broadcaster includes, iTV internet, webcasting, mobile devices and wireless devices.
Credits: 3
CCM
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MCM 355 - Professional Communication Practices
Students will explore and develop a variety of portfolio tools to assist in a successful launch of their career in the Communication industry. These include portfolio building, creating a personal image, developing reels and other video or print promotions, and using social media tools and networking. The course allows students to work on materials specific to gaining internships and employment. Students will analyze and apply ethical codes of conduct to a variety of scenarios applicable to their industry.
Credits: 1
CCM
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MCM 360 - Legal Issues in Communication
This course explores the legal context of communication through the mass media and closely related industries in the United States. Students will become familiar with the workings of the judicial system, including its structure and procedures. The course fosters an appreciation of how longstanding legal frameworks have been applied to different media environments, including the Internet. Students will develop an understanding of these issues and the ability to analyze the important legal, ethical and policy issues related to the mass media.
Prerequisites: Must complete 60 credits before taking this course.
Credits: 3
CCM
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MCM 370 - Communication Field Practicum
Provides students with hands-on experience at a designated practicum site. Students will apply accumulated classroom learning to actual professional experience at organizations such as radio stations, TV stations, production companies, Public Relations firms; or work on social media or other communication applications for a business, client or non-profit organization. Students must work a minimum of 80 hours over the course of the semester at the site. This course may be repeated twice for credit.
Prerequisites: 57 credits completed, and permission of MCM Program Director/Practicum Coordinator.
Credits: 1
CCM
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MCM 381 - Independent Study/Production
Credits: 3
CCM
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MCM 400 - Public Relations Campaign Dev & Mgt
Public relations is a communications-driven practice, used to develop and manage mutually beneficial relationships between an organization and its various constituencies. This course offers the opportunity for the development and execution of a public relations campaign in a variety of circumstances. Emphasis is placed on a management approach and application of the four-step Public Relations process, solving public relations problems through Research, Action, Communication and Evaluation. Students will apply public relations theories, tools and techniques to the public relations campaign. Research, planning and execution are practiced. Students design a public communication campaign involving media management, community relations, educational outreach or other methods of advocacy in the public forum for such agencies as government hospitals, education corporations, and non- profit organizations. Emphasizes systematic analysis of clients and publics, formulation of goals and strategies, and multimedia communications. Evaluation of effectiveness and budget preparation included.
Prerequisites: MCM-310
Credits: 3
CCM
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MCM 405 - Issues in Public Relations
In this seminar-based course students will act and be treated as public relations management professionals, required to identify, analyze solve, write and present information in an effective manner. Case studies and typical public relations problems in non-profit and profit organizations will examine the trends, policies principles and ethics of the public relations profession. Practical application of public relations theory and research will be conducted. Explores the trends and issues affecting corporations, crisis management, public affairs communication, consumer affairs, employee relations, environmental problems, and issues of multinationals.
Prerequisites: MCM-310 Must complete 90 credits before taking this course.
Credits: 3
CCM
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MCM 410 - Broadcast Management and Programming
A study of the theory and practice of broadcast station management and programming. Students will develop an understanding of management in relation to decision making for broadcast outlets. Areas covered will include personnel, budget government regulatory framework, problem solving, documenting and reporting, legal environment, ownership, and policy. This course also examines the structure of the industry as it relates to entertainment, information, and the audience including programming applications such as formats, genres, trends, program selection, scheduling, accountability and audience ratings methods and their impact. Critical standards are developed by introducing humanistic and scientific modes of program analysis. Students will conduct case study research related to their career direction.
Prerequisites: Must complete 90 credits before taking this course. Only Public Relations, Communication and Broadcast and Streaming Media majors may enroll in this course.
Credits: 3
CCM
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MCM 435 - Streaming Media Production III
Streaming Media are used in business applications to communicate with internal and external publics. This course emphasizes achieving an organization’s goals through educating, informing and persuading. Students focus on research writing, capturing audio/video footage, editing and post production to produce a video press release, training or orientation video or sales support material each distributed via streaming media. Working with digital video production tools, students will individually create sophisticated corporate client projects.
Prerequisites: MCM-345
Credits: 3
CCM
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MCM 440 - Broadcast Journalism
This course covers the theory and practice of broadcast news production, to include covering local and national news and public affairs for radio and television. Emphasis will be on gathering, writing, and production of broadcast news. In addition to becoming a critical consumer of news, students will gather the technical knowledge, attitude, and ability to work with people to become a broadcast journalist. Students will work in the Champlain video and audio labs to produce news programs for the campus and community.
Prerequisites: MCM-220 and DFM-230
Credits: 3
CCM
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MCM 450 - Streaming Media Senior Project
Students produce substantive team or individual projects based on programming strategies and client needs from initial concept through production to final distribution that reflects the highest level of their abilities. Students work independently with the instructor as coach, to create a portfolio ready project from beginning to end. The importance of program development message design, production aesthetics and distribution channels are emphasized. Exploration of career opportunities and portfolio development are highlighted.
Prerequisites: MCM-435
Credits: 3
CCM
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MCM 490 - Media Communication Internship
Students gain practical experience as interns in some aspect of communications such as public relations, promotions, broadcasting or research to gain in-depth exposure to the communications field. In addition to involvement in the workings of their placement organization, students will complete their own related project.
Prerequisites: Must complete 60 credits before taking this course. Broadcasting, Mass Communication or Public Relations majors only.
Credits: 3
CCM
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Military Studies |
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MIL 11 - ROTC & the US Army
Discussion of the customs, traditions, branches organization, as well as the many changes in the roles and missions of the Army of the 21st century. Includes a non-credit laboratory to develop, practice and refine leadership skills in a variety of position. This course is held at UVM.
Credits: 1
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MIL 12 - Military Skills & Followership
Development of basic skills of an Army officer including navigation and communications. Students are exposed to leadership development exercises during leadership laboratories. This course is held at UVM.
Credits: 1
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MIL 14 - Orienteering
Basic practical skills such as maps, compass, and environmental awareness. Classroom participation written exams, and completion of an orienteering course determine student grades. Open to all first-year and sophomore students. This course is held at UVM.
Credits: 1
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MIL 17 - Military Fitness
Develop individual potential to achieve physical and mental health. Vigorous workout three days a week designed to build both upper body strength adn aerobis ability. Classroom participation and a final Army Physical Fitness Test determins student grades. This course is held at UVM.
Credits: 1
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MIL 19 - Backpacking
Rechniques of planning and organizing a backpacking trip. Basic instruction includes clothing, equipment, and environmental awareness. Includes one overnight backcountry trek. Student grades determined bu class participation and participation in the practical exercise. Open to all first-year and sophomore students. This course is held at UVM.
Credits: 1
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MIL 21 - Leadership & Team Development
Learning and application of ethics-based leadership skills that develop individual abilities and contribute to effective team building. Development of oral presentations writing, and coordination of group efforts. Includes a non-credit laboratory to develop practice, and refine leadership skills in a variety of positions. This course is held at UVM.
Credits: 2
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MIL 22 - Individual & Team Leading
Techniques for training/counseling others as an aspect of continued leadership development. Includes safety and risk management assessments and planning for individual and team safety. Includes a non-credit laboratory to develop practice and refine leadership skills in a variety of positions. This course is held at UVM.
Credits: 2
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MIL 131 - Lead & Train Small Organizations
Series of opportunities to lead small groups receive personal assessments, and lead in complex situations. Plan and conduct training to develop leadership skills. Prerequisite: Completion of basic course program or basic camp. Includes a non-credit laboratory to develop, practice and refine leadership skills in a variety of positions. This course is held at UVM.
Credits: 3
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MIL 132 - Lead & Manage Small Organization
Plan for and adapt to the unexpected in organizations under stress. Examine importance of ethical decisions in a positive climate that enhances team performance. Includes a non-credit laboratory to develop, practice and refine leadership skills in a variety of positions. This course is held at UVM.
Credits: 3
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MIL 241 - Leadership Challenges & Goalsetting
Plan, conduct, and evaluate activities. Assess organizational cohesion and develop strategies for improvement. Develop confidence in skills to lead people and manage resources. Includes a non-credit laboratory to develop, practice and refine leadership skills in a variety of positions. This course is held at UVM.
Credits: 3
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MIL 242 - Lead Org Ethically & Competently
Identify and resolve ethical dilemmas. Refine counseling and motivating techniques. Examine aspects of tradition and law related to leading as an officer in the Army. Includes a non-credit laboratory to develop, practice and refine skills in a variety of positions. This course is held at UVM.
Credits: 3
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Networking |
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NET 120 - Computers and Telecommunications
This course is a survey introduction and overview about computer and network concepts and technology, and the relationship of information to that technology. It introduces the student to the interrelationship of a broad set of topics ranging from number systems and operating systems to programming and hardware design to types of networks and Web site design. The importance of system security and information assurance is also stressed throughout. Some of the subject matter is reinforced by hands-on laboratory exercises and assignments.
Credits: 3
ITS
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NET 215 - TCP/IP
This course is a thorough review of the Transmission Control Protocol/Internet Protocol (TCP/IP) which is used extensively in corporate enterprise networks and the Internet. The course will cover the structure of TCP/IP, its application to data networks, and security issues.
Prerequisites: Complete CIT-130 with a grade of C or better.
Credits: 3
ITS
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NET 225 - Web Systems & Security
Students will be introduced to the network architecture of a web-based application including client and server software, databases programming, interactions between components, and security. Web applications involve a collection of protocols, operating systems, and servers that involve an organizations’ intranet and internet. Students will gain a perspective on the performance of web systems and troubleshooting. The content includes many facets of web-applications and infrastructure to provide a background for the course focus, networking and security aspects of web-based applications.
Prerequisites: Complete CIT-130 and CIT-135 with a grade of C or better.
Credits: 3
ITS
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NET 230 - Telecommunications
Introduces students to the technology underlying the public switched telephone network. Topics include technical, legal and business issues; customer premises equipment; central office switching; the SS7 network; interexchange carriers; data communication techniques; transmission media and wireless.
Prerequisites: Complete CIT-130 with a grade of C or better.
Credits: 3
ITS
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NET 250 - Windows Server Systems
This lab-based course will cover the fundamentals of current Windows server systems and network adminstration. Topics to be covered include: domain administration; file system management; networked printers; user management; and workstation configuration.
Prerequisites: CIT-130, NET-140. NET-140 CAN BE TAKEN AS A COREQUISITE COURSE OR AS A PREREQUISITE COURSE.
Credits: 3
ITS
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NET 255 - System Admin & Network Services I
Students learn how to implement and administer common operating systems environments. They gain experience in systems administration functions and issues as well as network services. Students develop a conceptual understanding of each operating system function and network service and learn how to plan implement, and administer each. Topics include user access and privileges, DHCP, DNS, remote access, file and print, update and patch management security and network management services.
Prerequisites: Complete CIT-130 and CIT-140 with a grade of C or better.
Credits: 3
ITS
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NET 260 - Linux/UNIX Systems Administration I
This course will introduce the student to some of the key components of the Linux/UNIX operating system. The course will compare various flavors of the Linux/UNIX operating system and the history of its evolution. In addition, the student will become familiar with the selection criteria for Linux/UNIX as a alternative (or cooperative) operating environment in the business world. Finally, the student will obtain a working knowledge of the Linux operating system through practical experience.
Prerequisites: CIT-130, NET-140
Credits: 3
ITS
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NET 265 - Sys. Admin. & Network Services II
This course focuses on the tasks and issues involved in the administration of distributed computing networks. Authentication Authorization, and Accounting (AAA) systems are covered with emphasis on using cross-platform authentication. Network services including firewalls, DNS, mail, and web services are covered. Content includes SANs, WAN administration, and network management tools. Topics will be covered from a practical, business oriented cost/benefit perspective and best practice implementation techniques are described. Hands-on experience will include representative technology from each of these areas.
Prerequisites: Complete NET-255 with a grade of C or better.
Credits: 3
ITS
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NET 299 - Current Topics in Computing & Comm
The specific subject matter of this unique course changes every semester; instructor presentations guest lecturers, readings, and student research is used to examine the most recent developments and trends related to computing, networking, and associated technologies. Students are presented with emerging and significant issues and new technologies, and engage in research projects throughout the semester. Students present their findings to the class in written and oral presentations.
Credits: 3
ITS
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NET 300 - Topics in Networking & Security
This course will focus on a topic of current interest. Content will supplement CNIS undergraduate curriculum and relate to industry and research trends. The course will include issues regarding the integration of new technology or paradigms into existing networkand security systems and choosing between alternative solutions.
Prerequisites: Complete NET-255 or receive permission from the Department Chair.
Credits: 1
ITS
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NET 320 - Network Systems Programming
Students will learn how to integrate programming into network managment. They will learn how to automate systems administration functions and connectivity testing, as well as network packet construction and analysis. Common scripting and programming languages and techniques will be used in a number of networking environments. Students will gain the background to decide the most effective solution to an operating system/network situation.
Prerequisites: Complete NET-225 and NET-255 with a grade of C or better.
Credits: 3
ITS
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NET 330 - Network Design
Examines the basic principles and methodologies used in the design of both local and wide area networks. Topics include network options analysis, component and protocol selection performance considerations and RFP development.
Prerequisites: NET-255
Credits: 3
ITS
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NET 335 - Routers
This course provides an introduction to routers and data networks. Students will be exposed to Cisco hardware and they will learn how to install configure, manage, and troubleshoot routers.
Prerequisites: Complete NET-265 with a grade of C or better.
Credits: 3
ITS
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NET 350 - Windows Server Systems Admin. II
This course will extend the knowledge obtained by a student in NET 250 (Windows Server Systems Administration). Many of the topics contained will be expanded upon in order to provide the student with skills necessary to manage a Windows-based server in a larger, more complex networking environment. This course will provide particular coverage of the Windows Server Active Directory the AD hierarchy and security, and other features for managing and maintaining Windows domains servers, objects, and users. Lectures will be accompanied with hands-on laboratory exercises.
Prerequisites: Complete NET-265 with a grade of C or better.
Credits: 3
ITS
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NET 360 - Linux /Unix Systems Administration II
This course will extend the knowledge obtained by a student in NET 260 Linux/UNIX Systems Administration). Many of the topics contained will be expanded upon in order to provide a more in-depth understanding of subjects including, but are not limited to, Apache Web Server, SAMBA, NFS scripting, secure implementations, DNS, DHCP, and user administration. Utilizing the lecture/lab approach, students will be afforded the opportunity for extensive hands-on labs that will build useable, enterprise-level solutions.
Prerequisites: Complete NET-265 with a grade of C or better.
Credits: 3
ITS
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NET 490 - Internship
Students obtain practical experience in a real-world computing, networking, or programming environment in companies around the area. With faculty supervision, students will work 120 hours in a business setting appropriate to their major.
Prerequisites: Must complete 60 credits and have a 3.00 GPA before taking this course.
Credits: 3
ITS
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Philosophy |
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PHI 320 - Ethics
An introduction to the principal problems and ,theories of ethics and how these might apply to,”real life” situations. Among the problems,examined are the nature of morality, how ethical,judgments are made, questions concerning the,meaning of ethical terms and the distinction,between the moral and the non-moral.,Representative ethical theories of classical and,contemporary philosophers are read. Real life,situations may include business, the health care,industry, sports, and the environment.
Prerequisites: PHI-110,Must complete 75 credits before taking this course.
Credits: 3
EHS
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Psychology |
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PSY 100 - Psychology, Introduction to
A survey of the science of psychology, including an overview of human behavior in various areas such as physiopsychology, development, learning social psychology, personality and abnormal behavior.
Credits: 3
EHS
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PSY 105 - The Learning Curve
Explores the theory and research of the psychology of learning. Students will gain evidence based knowledge about how individuals learn and thrive what factors influence learning, and what conditions optimize achievement. Students will gain insight into their own learning preferences and habits and apply this knowledge to create a learning strategy for their college career.
Prerequisites: Freshman Psychology majors only.
Credits: 3
EHS
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PSY 110 - Applied Psychology, Introduction to
Working in teams, students explore the field of applied psychology. This will include experience in reading, analyzing, and synthesizing information from journal articles and other sources. Each team will report in writing and orally on opportunities in the fields of business non-profit organizations, and government. Each student will begin a portfolio related to experience, skills, strengths, and interests in the field of psychology.
Prerequisites: PSY-100 can be taken as a prerequisite of corequisite.
Credits: 3
EHS
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PSY 120 - Adolescent Psychology
A study of the physical and psychosocial growth and development of the individual during the adolescent years (12 to 21). Issues experienced by adolescents, such as peer development, the school experience, family relationship and hazards of adolescence, are explored in depth.
Credits: 3
EHS
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