Mar 28, 2024  
2012-2013 Undergraduate College Catalog 
    
2012-2013 Undergraduate College Catalog [ARCHIVED CATALOG]

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EBC 411A - IBT: Search Engine Optimization


Search engines have become the most widely used websites on the Internet today being used by consumers looking for products, business seeking services, and students performing research. This course will introduce students to the process for optimizing a website for both organic and paid search engine placement. Students will learn how to strategically decide on which keywords to include or buy and will have the opportunity to practice buying keywords in different pay-per-click search engine channels.
Prerequisites: MKT-110 + 90 credits or Continuing Professional Studies,student.
Credits: 1
BUS



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