MCM 405 - Issues in Public Relations

In this seminar-based course students will act and be treated as public relations management professionals, required to identify, analyze solve, write and present information in an effective manner. Case studies and typical public relations problems in non-profit and profit organizations will examine the trends, policies principles and ethics of the public relations profession. Practical application of public relations theory and research will be conducted. Explores the trends and issues affecting corporations, crisis management, public affairs communication, consumer affairs, employee relations, environmental problems, and issues of multinationals.
Prerequisites: MCM-310,Must complete 90 credits before taking this course.
Credits: 3
CCM