MKT 230 - Integrated Advertising

Considers how and when to use the most effective combination of promotion strategies and tactics. Students will consider media to be an ever-evolving kaleidoscope of options and be able to justify which are appropriate for a specific task. Projects will be approached from the viewpoint of a brand manager. In a field that currently changes every day, the perspectives of practitioners and weekly trade journals are an important component of this course.
Prerequisites: Complete BUS-120 or MKT-110.
Credits: 3
BUS