MKT 255 - Marketing Research

In this course, students will learn how to conduct in-depth interviews, run focus groups, and design surveys. Methods for measurement and evaluation will also be studied and applied. Quantitative and qualitative data analysis will be highlighted with special attention paid to the implementation of appropriate statistical analyses. Students enrolled in this coirrse will also complete a semester-long research project.
Prerequisites: MTH-180; and either BUS-120 or MKT-110.
Credits: 3
BUS