MKT 430 - Strategic Community Management

Organizations must carefully manage their online communities. An online community manager must be a community advocate and brand evangelist, who has savvy communication skills, can create content on multiple platforms, gather community input and measure success. Students will learn how to manage multiple online communities for a brand. Current case studies along with a hands-on project with a business will be used. Students will be required to sign up for multiple online accounts on a variety of services.
Prerequisites: MKT-360
Credits: 3
BUS