EBC 411D - Internet Bus Tactics: Social Networking

Teens and college students continue to utilize new methods of interactive and online communication. The newest way is through social networking websites such as MySpace.com, Facebook.com and Flickr.com. Students will critically examine the top social networking sites, build business profiles and explore marketing tactics ranging from gaining group members to running ads on these different sites. Ethical issues and challenges encountered with the use of these sites will be discussed. Blogs and networks will also be addressed.
Prerequisites: MKT-110 + 90 completed credits or Continuing Professional Studies student.
Credits: 1
BUS