HSP 260 - Hospitality/Event Marketing and Sales

Student will become familiar with a variety of activities designed to successfully attract and retain clientele in the hotel, restaurant and tourism industry. Topics include identification of potential revenue sources, specific market segmentation techniques, packaging of multiple products and services, and advertising promotional and public relations approaches. A special focus is put on the process of direct sales for lodging properties, meeting facilities catered events and tourism activities. Students write and present a marketing plan for a restaurant, hotel, attraction or destination. (Fall Only)
Prerequisites: HSP-110 MKT-110
Credits: 3
BUS