Aug 07, 2022  
2014-2015 Undergraduate College Catalog 
    
2014-2015 Undergraduate College Catalog [ARCHIVED CATALOG]

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HSP 260 - Hospitality/Event Marketing and Sales


Student will become familiar with a variety of activities designed to successfully attract and retain clientele in the hotel, restaurant and tourism industry. Topics include identification of potential revenue sources, specific market segmentation techniques, packaging of multiple products and services, and advertising promotional and public relations approaches. A special focus is put on the process of direct sales for lodging properties, meeting facilities catered events and tourism activities. Students write and present a marketing plan for a restaurant, hotel, attraction or destination. (Fall Only)
Prerequisites: HSP-110 MKT-110
Credits: 3
BUS



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