MKT 210 - Consumer Behavior

Introduction to the growing field of public relations, its history and its future. Students will interview current practitioners in the field, write news releases, engage in campaign development and research trending social media methods. Emphasis is placed on Public Relations as a management function designed to build two-way communication for organizations/clients and their publics. Practical application of ethics is stressed throughout the course.
Prerequisites: Compelte BUS-120 or MKT-110.
Credits: 3
BUS