Aug 10, 2022  
2014-2015 Undergraduate College Catalog 
    
2014-2015 Undergraduate College Catalog [ARCHIVED CATALOG]

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MKT 210 - Consumer Behavior


Introduction to the growing field of public relations, its history and its future. Students will interview current practitioners in the field, write news releases, engage in campaign development and research trending social media methods. Emphasis is placed on Public Relations as a management function designed to build two-way communication for organizations/clients and their publics. Practical application of ethics is stressed throughout the course.
Prerequisites: Compelte BUS-120 or MKT-110.
Credits: 3
BUS



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