EMM 581 - Collaborative Production Project II

The consumer drives emergent media. To create innovation in this landscape, design and communication needs to begin with an understanding of the end-user. Focusing on the goals of a project at the Emergent Media Center, students will conduct qualitative and quantitative research into users’ behaviors, attitudes and expectations. Likewise, they will conduct secondary research into published literature and other sources. Working with the project team this information will guide the design, production, and testing processes.
Prerequisite(s): EMM-580
Credit(s): 3