MKTG 250 - Digital Marketing

Provides an in-depth examination of Internet,marketing, including current innovations, ethical,issues and tactics. A semester-long group-based,project solving an internet marketing challenges,for real-world businesses will help students,apply their learning. Heavy use of the Internet,,website analysis, consumer behavior and,integrated media along with current events and,changes in e-marketing will be required.
Prerequisites: MKTG-200 or MKT-110
Credits: 3