Sep 23, 2024  
2014-2015 Continuing Professional Studies Academic Catalog 
    
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2014-2015 Continuing Professional Studies Academic Catalog [ARCHIVED CATALOG]

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EBUS 411A - IBT: Search Engine Optimization

Search engines have become the most widely used,websites on the Internet today being used by,consumers looking for products, business seeking,services, and students performing research. This,course will introduce students to the process for,optimizing a website for both organic and paid,search engine placement. Students will learn how,to strategically decide on which keywords to,include or buy and will have the opportunity to,practice buying keywords in different,pay-per-click search engine channels.
Prerequisites: MKTG-200 or MKT-110.
Credits: 1


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