Apr 15, 2021  
2015-2016 Undergraduate College Catalog 
    
2015-2016 Undergraduate College Catalog [ARCHIVED CATALOG]

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EBC 411C - IBT: Web Analytics


Measuring a website’s activity is becoming more important everyday. This class will explore topics such as finding out how people found your site how they explored it, and how to optimize the site to offer the visitor the best experience. Students will learn how to use web analytic software to measure return on investment, conversion rates and overall site activity such as visits, page views and top referrers.
Prerequisites: MKT-110 + 90 completed credits or Continuing Professional Studies student.
Credits: 1
BUS



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