MGT 370 - Business Research Methods

This is a third year business course for Business and e-Business & Commerce majors. It provides students with the knowledge and applied techniques to conduct and assess research for business decision making. Major topics include: understanding the types of business research; assessing the quality of research results; recognizing ethical issues in research; creating the research proposal; identifying research problems; conducting exploratory research and using focus groups; finding and assessing secondary sources of business information particularly Internet sources; planning surveys; designing questionnaires; and applying sampling theory and methods. Examples of recent research results are used extensively and current issues are critically evaluated. Upon completion of this course students should have acquired the essential tools of business information literacy. (Fall only)
Prerequisites: MTH-200 is the required corequisite course.
Credits: 3
BUS