INV 420 - New Product Development

Students will experience the entire product design cycle from recognizing a consumer need through idea generation, screening and research design, prototyping, concept testing and patenting. The course is designed to give a feel for the real world of new product positioning with consideration of planning, project management, execution, and risk minimization. Topics will include how to generate new product ideas, preliminary patent review, integrating design, quality and price considerations prototype building, patent applications, and pitching new products.
Prerequisites: MGT-425 OR PERMISSION OF DEAN.
Credits: 3
BUS