EBUS 411A - IBT: Search Engine Optimization

Learn to improve search rankings with search, engine optimization (SEO) techniques and, strategies. The class introduces how search, engines work and explore best practices for, performing website optimization, evaluating, on-page ranking factors, getting links,, increasing page rank, and analyzing results to, help boost search engine positioning.
Prerequisites: MKTG-200 or MKT-110.
Credits: 1