MCM 310 - Writing for Public Relations

This course will inform the student of the various forms of public relations writing and help to develop competency in written communications for different media. Emphasis will be on conducting research, audience analysis establishing communications goals, executing the communications plan and evaluating the total communication effort. The student will prepare a complete media kit applying such areas as: research and writing for public relations design, production, copy disseminations, and media. Communication vehicles covered in this course include internal and external media, print electronic and audiovisual and basic formats including news releases, features, pamphlets brochures, fact sheets, management reports scripts, publicity, annual reports and position papers.
Prerequisites: MCM-210 and MCM-216 or WRT-200
Credits: 3
CCM