MKT 355 - Digital Marketing Metrics and Analysis

This is an advanced level course designed to help students learn how to analyze digital marketing data and create measurable goals utilizing a variety of digital metrics within the brand context. Both quantitative and qualitative data gathering tools will be explored. Students will gather and analyze data, learn how to present their results and recommendations in multiple ways including written, oral, visual and digital (students will be required to sign up for multiple online accounts and utilize spreadsheet software).
Prerequisites: MKT-350
Credits: 3
BUS