MGMT 350 - Developing a Business Plan

Developing a business plan is a process that, among other things, helps one decide if a business is really as good as one might think. It provides the answer to the question “Why would a customer purchase my product or service?” Students develop a business plan that includes an industry analysis, a marketing plan, financial projections, an operations plan, and an analysis of the business’ community involvement and social responsibility.
Prerequisites: TAKE MGMT-250, MKTG-240.
Credits: 3