MGMT 460 - Business Policy/Strategic Management, Integration

Strategic management refers to creating, implementing and evaluating cross-functional decisions to achieve long-term objectives. Students use a holistic perspective to integrate knowledge of all business processes to recommend and evaluate strategic decisions. Specific topics include (1) creating strategy using situation analysis, self-evaluation and competitor analysis (2) determining resource need and availability and analyzing an implementation plan and (3) evaluating criteria such as suitability, feasibility and acceptability. A computer simulation allows students to make decisions and learn from their results.
Prerequisites: MGMT-425
Credits: 3