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May 06, 2024
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MKTG 250 - Digital Marketing Provides an in-depth examination of Internet marketing, including current innovations, ethical issues and tactics. A semester-long group-based project solving an internet marketing challenges for real-world businesses will help students apply their learning. Heavy use of the Internet, website analysis, consumer behavior and integrated media along with current events and changes in e-marketing will be required. Prerequisites: MKTG-200 or MKT-110 Credits: 3
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