Jan 22, 2021  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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EVT 125 - Creating Event Experiences


This course provides a foundation of knowledge and skills required for the successful management of events, in both business and leisure contexts. Areas of focus include basic project management techniques, experience design principles, concept and theme development, program design destination/site research and selection, sourcing of vendors and service providers, and fundamental target marketing concepts. As a central project students develop a multi-day experience for a target audience at a specific destination, designed to enhance an anchor event.
Credits: 3
CCM



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