MKT 255 - Marketing Research

Students will learn the marketing research process that underpins informed decision making by marketing managers throughout the strategic marketing process. Quantitative, qualitative, and mixed method analyses will be highlighted with special attention paid to the commonly used data collection methods and the criteria used to determine which is most appropriate in any given research program.
Prerequisites: MTH 180 and a C- in MKT 210
Credits: 3
BUS