Jan 22, 2021  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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EVT 315 - Event Publicity, Promotion and Sponsorship


Events require publicity to gain attendees, promotion to engage clients and customers, and sponsorships to help off-set costs. Students will learn the skills necessary to promote, and market an event, and may also be responsible for design, planning, organization and implementation. The course will emphasize the marketing techniques required to ensure a successful event, including pitching potential event sponsors, creating supporting sponsorship documents/media kits, integrating budgeting and measurement of success, and exploring how to get trade, press and media coverage for the promotional event.
Prerequisites: Complete MKT-110 OR BUS-120 and 60 credits
Credits: 3
CCM



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