MKT 112 - Exploring Marketing II

In the second course of a first-year sequence marketing students will continue their exploration of the profession by answering the question “Who am I as an ethical marketing professional?” Students will explore ethical codes of conduct in the profession and link that to their own personal and aspiring professional ethics. Using opportunities gained through current events readings, discussions, speakers, and self-reflection, students will develop their initial professional values statement which they will revisit in their final Capstone experience.
Prerequisites:

First Year Marketing Majors only. MKT 111; Co-req BUS 120
Credits: 1
BUS