MKTG 250 - Introduction to Digital Marketing

Students will learn how to utilize digital platforms as part of a comprehensive and integrated marketing strategy. Through a mix of strategy, professional certification, and hands-on application students will be exposed to the digital marketing ecosystem and best practices in the discipline. Students will work with an organization to conduct a digital audit and provide digital marketing recommendations. Students should expect to sign up for and utilize current online tools.
Prerequisites: MKTG-200
Credits: 3