EBUS 411C - IBT: Web Analytics

Ever wonder how a change in your website impacts customers? Or how consumers are finding your website? Google Analytics is the de facto standard for web analytics today and allows site owners to track, analyze, and report on site visits, marketing goals, and ad revenue generated from their website. In this class, students will learn how to measure traffic/source, site performance and conversions while using Google free reporting tool: Google Analytics.
Prerequisites: MKTG-200 or MKT-110.
Credits: 1