Jul 23, 2021  
2019-2020 Champlain College Online Undergraduate Catalog 
    
2019-2020 Champlain College Online Undergraduate Catalog [ARCHIVED CATALOG]

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BANL 550 - Applied Business Analytics


Students explore a business analytics application, with a primary focus on marketing analytics,, which identifies patterns in data to inform, marketing strategies (analytic price modeling,, consumer choice, new product development, market, segmentation, customer acquisition and retention,, and digital marketing). Student teams select an, area of applied business analytics to examine,, researching from a theoretical and applied basis,, developing models and sharing findings with, others students. Students also form teams for the, capstone and undertake preliminary research on, the capstone project.
Prerequisites: Complete MKTG-200 or equivalent and BANL-540.
Credits: 6



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