MKTG 210 - Consumer Behavior

This course provides insight into consumer behavior, and how consumers engage in the decision making process. This includes an in-depth study of the internal, external, and situational influences on consumer behavior such as culture, learning, personality and lifestyle, values and motivations. Students will learn to assess current brand’s marketing strategies with respect to consumer behavior and develop an understanding of the impact consumerism has on various global populations.
Prerequisites: Complete

MKTG 200 Principles of Marketing

Credits: 3