Mar 29, 2024  
2019-2020 Champlain College Online Undergraduate Catalog 
    
2019-2020 Champlain College Online Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 270 - Integrated Marketing Communication


Students will develop a resonant, data-driven, and ethically sound Integrated Marketing Communications Campaign for a real-world client.  Utilizing all elements of the promotional mix, they will design this IMC campaign to achieve all objectives set forth by the client.
Prerequisites: Complete   
Credits: 3



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