MKTG 430 - Strategic Community Management

An organization’s online community manager must be a community advocate and brand evangelist, who has savvy communication skills, can create content on multiple platforms, gather community input and measure success.

Students will learn how to manage multiple online communities for an existing brand. In this hybrid course, students will meet both in the classroom as well as virtually utilizing an online learning management system. Students will be required to sign up for multiple online accounts on a variety of services.
Prerequisites: Complete

MKTG 360 Advanced Digital Marketing

Credits: 3