MGMT 310 - Customer Experience Management

Ensuring a positive experience and lasting customer/client relationships is crucial for business managers across employment sectors - public, private, and non-profit. Topics such as business process management, customer experience management, customer relationship management, customer service support, and related performance measurements and technologies are covered in this course. Assignments and discussions require application and synthesis of business knowledge and include global issues such as the generation of revenue through strong customer relationships and related outsourcing issues. Students also begin to view business as a group of integrated processes, rather than a group of functional silos.
Prerequisites MKTG-200
Credits: 3