MKT 410 - Advanced Advertising

Examples of many different types of successful and unsuccessful advertising campaigns throughout history will be studied. Students will plan research and implement an advertising campaign from scratch that will encompass different media reach a specific audience and make an impact. Both students and the instructor(s) will evaluate project success. Guest speakers from the Advertising field will provide insight into current best practices. Portfolios of work will be developed to enable students to showcase their work.
Prerequisites MKT 270
Credits: 3
BUS