MKT 110 - Introduction to Marketing

In this introductory marketing course, students will learn the foundations of marketing including how the marketing mix (product, price, place, promotion, people, process and physical evidence) is applied to for-profit and nonprofit organizations, brands, causes, services, and ideas. Students will explore the impact of marketing on society and how marketing influences more than just purchase decisions while they develop a marketing plan for an organization, product, or service. Additionally, students will practice what they have learned in a simulated environment.
Credits: 3
BUS