MBA 555 - Innovation, Ideation & Strategy

Students explore the development and execution of an innovative and imaginative business strategy for the future. They consider answers to questions, such as How do you identify an opportunity for a new business that meets an otherwise unmet need? What happens when an organization fails to change when faced with a challenge to their traditional model? What are the processes that organizations use to keep themselves focused on changing stakeholder requirements and needs?
Credit(s): 3