GBP 200 - The Game Business Lifecycle

In the competitive and expanding game industry, it isn’t enough just to make a great game - you need to have a plan on how to bring it to your players. In this course students will explore the development of an interactive product from the development of a concept to product launch and beyond. Emphasis will be placed on the intersection of business and publishing with product development including market research, strategic partnerships, go to market plans, monetization, and more.
Credits: 3
BUS