| |
| |
Jul 12, 2025
|
|
|
|
|
MKTG 250 - Digital Marketing I
This course will provide an overview of digital marketing strategies and techniques for organizations operating in a digital environment. Students will learn about consumer behavior in digital spaces as well as tactics including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media and content marketing and analytics. Students will apply what they learn to the development of a digital audit and recommendations project for an organization. Additionally, students will earn several industry certifications as part of their coursework.
Prerequisites MKTG-200
Credits: 3
Add to Favorite (opens a new window)
|
|
|
|
