Jul 13, 2025  
2023 - 2024 Champlain College Online Undergraduate Catalog 
    
2023 - 2024 Champlain College Online Undergraduate Catalog [ARCHIVED CATALOG] Add to Favorite (opens a new window)

MKCM 311 - Writing for Public Relations


Students will learn the various forms of public relations writing and will develop competency in written communications for different media including print, digital and audiovisual formats. Students will conduct research and audience analysis, establish communications goals, execute the communications plan, and evaluate the total communication effort. Students will apply research,  public relations writing, design, production, copy disseminations, and media to produce a complete media kit.
Prerequisites Complete   
Credits: 3



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