This course examines persuasive communication in a variety of contexts (interpersonal, group, public) and media (face to face, computer mediated, traditional mass media). Topics will include classical rhetorical theory, social psychology theories, audience analysis, ethics, credibility and power. Students will apply contemporary persuasive strategies used in marketing communications, content marketing, interpersonal communications, and sales to produce a persuasive content marketing campaign.
Prerequisites Complete

MKTG 200 Principles of Marketing

Credits: 3

Add to Favorite (opens a new window)

Add to My Favorites (opens a new window)

Print (opens a new window)

Help (opens a new window)