Jul 13, 2025  
2023 - 2024 Champlain College Online Undergraduate Catalog 
    
Catalog Navigation
Catalog Home
Academic Information and Policies
Campus Public Safety
College Policies
Finances
Financial Aid Satisfactory Academic Progress (SAP)
Educational Records & FERPA
Bias & Hate Crimes
Standard of Conduct & Conduct Review Process
Services & Offices
Programs by Degree
Programs by Area of Study
Course Descriptions
Sex Discrimination and Sexual Misconduct Policy
Pregnancy and Parental Status Non-Discrimination Policy
My Favorite
2023 - 2024 Champlain College Online Undergraduate Catalog [ARCHIVED CATALOG] Add to Favorite (opens a new window)

MKTG 355 - Analytics and Analysis for Digital Marketing

This course explores the role of data in creating effective digital marketing strategies. Students will analyze digital marketing data and use various analytical tools to evaluate marketing campaigns, measure performance, and optimize marketing strategies. Course topics will address web analytics, social media analytics, search engine optimization, and data visualization. Students will gain practical experience working with real-world data sets and learn to make data-driven decisions to drive success in digital marketing. Additionally, students will receive industry standard Google Analytics certification.
Prerequisites  Complete MKTG 250 and MATH 170
Credits: 3


Add to Favorite (opens a new window)