Jul 13, 2025  
2023 - 2024 Champlain College Online Undergraduate Catalog 
    
2023 - 2024 Champlain College Online Undergraduate Catalog [ARCHIVED CATALOG] Add to Favorite (opens a new window)

MKTG 360 - Digital Marketing II


Digital Marketing II is an advanced undergraduate course that delves deeper into the strategic and tactical aspects of digital marketing. Students will explore advanced topics such as customer journey mapping, marketing automation, data-driven decision-making, and campaign optimization. The course will also cover emerging digital marketing trends and technologies as well as the ethical and legal considerations of digital marketing practices. Students will earn industry standard certifications and apply their learning in the implementation of digital marketing tactics for an organization.
Prerequisites Complete   
Credits: 3



Add to Favorite (opens a new window)