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Jul 13, 2025
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MKTG 215 - Marketing Research and Analysis
Marketing research is critical to marketing. In this course, students explore quantitative and qualitative marketing research methods and analysis with an emphasis on ethically-grounded practices, such as informed consent, privacy, and data security, that result in data-driven marketing recommendations. The impact and role of AI and machine learning in marketing research will also be addressed. By the end of the course, students will have developed skills to design and execute effective and ethical marketing research projects to inform marketing decisions.
Prerequisites MKTG 210 and MATH 170
Credits: 3
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