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Jul 10, 2025
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MKTG 310 - Brand Development and Management
Effective branding can help an organization differentiate itself from competitors, build brand loyalty, and establish a strong reputation. In this course, students will learn how to create, develop, and manage a brand, from initial concept and positioning to execution. An emphasis on ethical practices in branding, along with an exploration of technological innovation on branding and the branding process, will provide students with skills to build and maintain a brand that is innovative and upholds strong ethical standards.
Prerequisites MKTG 210
Credits: 3
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