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Jul 12, 2025
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MKTG 440 - Ecommerce Management
In this course, students will explore the various stages of ecommerce management. Starting with the foundations of ecommerce and platform setup, students will examine the core operations in online businesses, including supply chain, logistics, and secure payment gateways. Detailed modules on ecommerce marketing strategies, including ecommerce analytics, Amazon optimization, and social selling, as well as customer relationship management will equip students with practical skills for selling products online.
Prerequisites MKTG 250: Digital Marketing I, or permission of program director
Credits: 3
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